Social Media and Influencer Strategist

Social & Influencer Strategist

The Social & Influencer Strategist owns Pacaso's social presence and influencer strategy end to end, bringing a strong point of view, a data-driven mindset, and experience growing audience, reach, and engagement through effective social tactics and AI tools. This role requires experience working with high-end, luxury brands and the ability to translate that fluency into social content that reads as elevated and intentional.

The Strategist operates as an expert in social strategy, building a content calendar grounded in performance data. Fluency in social listening tools, data analysis, and social platforms such as Hootsuite is required. This person will also be proficient in AI tools, (we use Claude here!) and building AI systems for social frameworks. This role also requires experience developing and running influencer programs and is expected to own that function fully, from creator identification through negotiation and campaign management.

This role sits on the brand team alongside content production, which is owned by Pacaso's Creative team. While content creation is not the main responsibility, this role does require a strong visual eye: sharp instincts for photo selection, working knowledge of high-end photography and editing, and the ability to edit video content.

Core Responsibilities

Social Strategy and Growth

Develop Pacaso's foundational social strategy across Instagram, LinkedIn, Threads, and YouTube, with a channel-specific approach to content, format, and voice rather than a single asset repurposed across every platform

Conduct ongoing social listening and trend tracking across the luxury, design, travel, wealth, and wellness landscape, translating findings into brand-right recommendations for growth; partner cross-functionally with PR and Sales to ensure social strategy stays aligned with broader brand and business priorities

Report out on performance on a standard cadence, with new initiatives defined based on trends and insights. Bring new ideas and recommendations to marketing leadership with a clear point of view and the data to support it.

Use AI tools, social listening platforms, and performance analytics to inform content, campaign, and growth decisions

Content & Cadence

Run a daily publishing rhythm across all social channels, including proactive scheduling and management through Hootsuite or similar social management tools

Maintain fluency in Pacaso's brand voice, messaging pillars, and underlying brand story, applying that understanding consistently across all content

Collaborating with the brand and production team, as well as Product team, maintain a content calendar populated at least two weeks ahead at all times, working independently and bringing fresh ideas to the table

Influencer Strategy, Brand Partnerships, and Executive Communications

Build Pacaso's influencer program from the ground up: identify, source, and vet creators in the luxury, design, travel, economics/entrepreneur/wealth, and wellness spaces

Own outreach, rate negotiation, contracting, briefing, content development, and campaign management through delivery and reporting

Develop a collaboration pipeline with high-end brands and names

Manage and write LinkedIn content for Pacaso's CEO, along with additional thought leadership content as needed

Community & Reporting

Monitor and engage with Pacaso's social communities, responding to comments and DMs in an authentic, brand-aligned way

Own performance reporting and run regular competitive analysis, bringing findings forward with clear, actionable recommendations

Candidates should have:

Experience running social for a brand where the bar was high and the audience was discerning-  luxury, design, hospitality, real estate, travel, premium consumer

A strong, well-formed point of view on brand and content, with the confidence to advocate for it and push back when needed

Proven proficiency in building AI-driven workflows and advanced experience working with a wide range of AI tools to optimize social strategy and content creation

Direct experience negotiating with influencers and their representation; experience managing influencer agency relationships a plus

Fluency in performance data, with the ability to translate it into a clear recommendation, not just a report

Strong, concise writing skills, with the range to write convincingly in a brand's or executive's voice

Experience operating independently at a senior level, with the judgment to build systems rather than rely on oversight

A genuine expert in social platforms and emerging formats, with curiosity and enthusiasm toward testing new tools and methods

Experience working alongside sales teams, using social as a true tool to increase and improve conversion rates

Working knowledge of media monitoring tools and practices, and genuine fluency in how PR and press coverage intersect with brand and social strategy

Compensation

Around $125,000 with equity