Sales Programs, Sales Enablement

Sierra · San Francisco, CA · $170K – $220K · Sales & BD

Posted 2026-11-05

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WHAT YOU’LL DO

- Own the end-to-end lifecycle of sales plays: intake, design, build, launch, adoption, and retirement

- Work with Product Marketing, Product, Sales Leadership, and Sales Engineering to decide which plays get built and in what order

- Build play assets: messaging, discovery guides, demo flows, competitive battlecards, objection handling, and customer proof points

- Train sellers and SEs on new plays through live sessions, async content, and practice

- Define how each play's success is measured (usage, pipeline influence, win rate where attributable) and report on it

- Retire or update plays that aren't working

- Create the intake and prioritization process for play requests

- Build plays so they can be adapted for regional teams, including our London office

WHAT YOU’LL BRING

- 4+ years in sales enablement, sales programs, product marketing, or a related field at a B2B software company

- Experience building and launching sales plays or go-to-market programs for both sellers and technical teams

- Ability to say no and prioritize across competing requests from senior stakeholders

- Strong writing and facilitation skills

- Comfort with data, and honesty about what can and can't be attributed to enablement

EVEN BETTER…

- Experience in AI or enterprise software sales environments

- Experience with enablement and conversation-intelligence tools (e.g., [Highspot, Seismic, Gong])

- Prior experience as a seller or SE

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