Marketing Account Director (Start-Ups)

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

You'll own a portfolio of 8–12 Core accounts — early-stage and growth-stage brands that are figuring it out in real time. Some launched via crowdfunding. Some are founder-led with no dedicated marketing team. Some are scaling fast, and the infrastructure hasn't caught up. None of them has a budget to waste.

These clients need a different kind of AD. The Power Circuit work is the same, but what you find is usually more fundamental: weak product-market fit signals, an undefined audience, no measurement baseline, and a media mix built on gut instinct. Prioritization matters more here because you can't fix everything at once, and trying to will burn both the client and the team.

You also need to be comfortable being the most experienced person in the room. The client may not know what good looks like yet. Showing them clearly, without condescension, is a meaningful part of the job.

Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement; build a prioritized roadmap that accounts for what the client can actually execute with their current resources

Own the senior client relationship, which often means the founder directly; QBRs should feel like a board-ready business update, not a marketing recap

Help clients build measurement infrastructure from scratch when it doesn't exist, establish baselines before optimizing against them

Coordinate paid, SEO, content, email, and creative work around a focused account strategy; scope management is part of the job

Identify expansion opportunities that fit the client's stage, don't oversell services a brand isn't ready for

Manage retention and expansion; lead renewals; grow MRR

Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk

Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs

Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews

Coach analysts and specialists; many will be working with startups for the first time

Role Requirements:

6+ years in marketing, with meaningful experience working with early-stage or scaling consumer brands

Has worked with founder-led businesses and understands the dynamic — decisions move fast, emotions run high, strategy and execution blur together

Comfortable building from scratch: no brand guidelines, no historical data, no benchmark — and still making good decisions

Understands crowdfunding-to-DTC transitions and what changes when a brand moves from Kickstarter momentum to sustainable acquisition

Strong prioritization instincts — knows which problems to solve first and which to defer

Comfortable with scrappy media mixes and knows how to get signal out of small budgets

Track record of retaining and growing accounts, including accounts that went through rough patches

Key Performance Indicators (KPIs)

Expansion to Churn Ratio (ETCR)

Net MRR across portfolio

Client NPS (8+ avg)

Monthly Service Expansion pipeline generation

Power Circuit Certification (annual)

Most Important Things (MITs)

Team Coaching and Development

Marketing Strategy, Development and Execution

Client Retention and Client Revenue Growth

Benefits & Perks:

Base salary + commission opportunities

Prepaid Medicine Plan

15 paid vacation days (PTO) per year

Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors

Fully flex work environment: full-remote, in-office, or hybrid

A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck

Employee Assistance Program (EAP)

17 observed Colombian national holidays + 2 mental health recharge days per year

Legal benefits like Prima, Cesantias

Paid Social Security

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Quarterly awards including prize money and recognition for outstanding performance

Opportunities to be involved in company DEI initiatives