Strategic Alliances Manager

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Strategic Alliances Manager will inherit a portfolio of some of the world’s largest AdTech, MarTech and Programmatic companies. In this role, the key objective is to understand the win, win, win across platform, agency and client priorities. This includes the full commercial lifecycle from ideation to commercialization to co-marketing. This person will serve as the bridge between partners and Power Digital's internal product, sales, CX, and marketing teams. This role reports directly to the VP of Strategic Alliances and Partnerships.

Responsibilities:

Drive Joint Go-to-Market (GTM) Strategy: Establish Joint Business Plans (JBPs) and structure commercial agreements including co-selling, reselling, and bonus media incentives to unlock client growth and commercial potential.

Expand the fusepoint Partnership Ecosystem: Build and manage targeted technology alliances, referral programs, and credentials to elevate Power Digital's measurement and strategic consulting practice.

Co-Develop Technical Innovation (nova): Lead Joint Technical Planning (JTP) and complex funding motions with partners to co-develop capabilities, secure AI/data insights, and offset product roadmap costs for nova.

Manage Commercial Operations & Revenue Targets: Own end-to-end deal execution, track monthly/quarterly revenue pacing against OKRs, and distribute commercial deal value back into key business units.

Lead Cross-Functional Program Execution: Champion partner pilots and initiatives from kickoff to delivery, acting as the primary bridge across marketing, sales, product, and CX teams.

Execute Co-Marketing & Thought Leadership: Secure joint content, speaking engagements, webinar placements, and partner event sponsorships to amplify Power Digital and fusepoint's market presence.

Leverage Ecosystems & AI for Client Success: Employ AI tools and platform partner relationships to optimize GTM workflows, support client retention, and create direct pathways for upsell opportunities.

Role Requirements:

5+ years of experience in alliances, partnerships, business development, or GTM roles ideally within a marketing agency, AdTech, SaaS, or consulting environment.

Proven track record of owning and closing complex commercial agreements, including co-sell, resell, or technology partnership structures

Strong analytical skills comfortable building business cases, interpreting performance data, and synthesizing market intelligence into partner strategy.

Excellent executive presence and presentation skills; able to command the room with both internal leadership and senior partner stakeholders.

Experience working cross-functionally across marketing, sales, product, and CX teams to drive shared outcomes.

Innovative mindset; actively identifies creative partnership structures and commercial opportunities others miss.

Ability to travel up to 25%.

Key Performance Indicators (KPIs)

Partner Sourced Pipeline

Partner Sourced Revenue (Commercial and Business Development)

Most Important Things (MITs)

Partner Management: Own the full lifecycle of alliance partners from ideation to execution including joint business planning, commercialization, co-marketing and program management that drive business/client growth.

Revenue Generation: Identify and secure revenue for Power Digital through alliance GTM, business development, innovation funding and commercial opportunities.

Partner Co-Marketing & Visibility: Identify and secure speaking opportunities, joint content, and co-branded activations with technology partners that expand Power Digital's and fusepoint's reach, reinforce thought leadership, and drive revenue potential through the partner ecosystem.

Benefits & Perks:

Base salary + commission opportunities

Unlimited PTO (available on day one)

Fully flex work environment: full-remote, in-office, or hybrid

12 observed national holidays—including Juneteenth

Regularly scheduled mental health and recharge days

401k plan

Unlimited opportunities for professional growth within a rapidly growing firm

Robust Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premium

Employee Assistance Program (EAP)

Quarterly awards and recognitions for outstanding performance

Clear pathway to leadership for every position

Opportunities to be involved in company's DEI initiatives

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)