Paid Media Marketing Specialist

N-iX is a global software development service company that helps businesses across the globe create next-generation software products. Founded in 2002, we unite 2,400+ tech-savvy professionals across 40+ countries, working on impactful projects for industry leaders and Fortune 500 companies. Our expertise spans cloud, data, AI/ML, embedded software, IoT, and more, driving digital transformation across finance, manufacturing, telecom, healthcare, and other industries. Join N-iX and become part of a team where your ideas make a real impact.

Currently we are looking for a Freelance Paid Media Marketing Specialist to support our employer branding and recruitment marketing campaigns across Meta, LinkedIn, and Google Ads. We’re in search of someone who can not only launch campaigns, but also help us make smart decisions around targeting, budgets, creatives, and ongoing optimization - with a clear focus on attracting relevant tech talent.

Workload: around 7–10 hours per week (fewer or more hours depending on seasonality).

Duties:

Set up and launch paid advertising campaigns across LinkedIn Ads, Meta Ads, and Google Ads (and potential new platforms)

Build and refine audiences for recruitment and employer branding campaigns

Recommend the most effective campaign objectives, formats, placements, and budget allocation

Set up tracking and ensure campaigns are measured correctly

Monitor campaign performance and optimize toward key recruitment marketing KPIs

Analyze results and provide clear, actionable recommendations

Identify opportunities to improve traffic quality, conversions, and cost efficiency

Collaborate with the N-iX Employer Brand/Marketing team on campaign launches and ongoing optimization

Requirements:

Hands-on experience managing paid campaigns across Meta/LinkedIn and Google (2+ years)

Strong understanding of performance marketing, targeting, remarketing, and conversion funnels

Confident knowledge of campaign analytics and key metrics (CTR, CPC, CPM, CPA/conversions, and more)

Ability to interpret campaign data and turn it into practical optimization decisions

Proactive approach: we value someone who can challenge assumptions and suggest better ways to reach the target audience

Good English language skills