Lead Product Manager, VSaas
About the Team
We're building new, AI-native vertical software that extends Playlist's mission to empower wellness businesses across more of the health and wellness market. We are looking for entrepreneurial, high-ownership product managers who can drive the full product lifecycle of 0→1 solutions for SMB operators, defining their operating tools and workflows, ensuring seamless onboarding and adoption, and building a long-term roadmap that grows with them.
As the Lead Product Manager for new verticals, you'll work as part of a small, fast-moving founding team (engineering leader, design, and ops). You'll be expected to go into the field to learn alongside wellness business operators, designing and iterating on product requirements, validating concepts, and leveraging AI to both accelerate how we build and drive genuinely new customer experiences.
The Role You'll Play
Own, evolve, and champion the product vision, strategy, and roadmap for new vertical SMB products, aligned with our broader company vision and product ecosystem
Drive our AI-native build process and design: where AI replaces workflow, where it consults, and where it automates on behalf of the customer. Software that works while they're with a client.
Get into the field. Build direct relationships with practitioners, understand their unmet needs, and iterate live on what you learn
Work directly with a small engineering and design team to ship fast; own the roadmap, the spec, and the release
Partner with Playlist's GTM team to shape pricing, positioning, and a product-led growth motion that drives adoption
Bring high agency and creativity to every stage of the build, from blank page to a product customers can't imagine running their business without
The Experience You Bring
7+ years of product experience, with tangible track record of shipping tools that real businesses depend on day-to-day
You've shipped 0→1 products and successfully scaled the customer base. You can walk through what broke, what worked, and what you'd do differently
You've built AI-native, agentic products. You have real opinions on where LLMs break, how to design for probabilistic outputs, and how to earn user trust in an AI-driven experience
You think like a GM. You've shaped positioning, influenced pricing and ICP definitions, and can articulate why a unit works, not just what to build
You're comfortable with ambiguity and high agency. You move without being told, define your own priorities, and thrive when the roadmap is yours to create
You've worked in a startup-stage environment and are motivated by building something that drives real outcomes
Bonus: experience in health, wellness, fitness, or service-business SMB. You understand the texture of running a small practice or studio
Pay transparency
It is Playlist's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Playlist's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.
Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.
The base salary range for this position in the United States is $175,000 to $200,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans