Fashion Marketing Associate Account Director
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
You'll own a portfolio of 4–6 fashion and apparel accounts. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.
As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for Fashion clients, ensuring marketing efforts are aligned to revenue growth driven by creative performance, customer acquisition efficiency, and retention—not just channel outputs. You will work closely with client teams across marketing, merchandising, and creative, helping balance creative velocity, paid media performance, and seasonal campaign planning. This role requires comfort discussing audience strategy, creative testing, influencer programs, and lifecycle performance. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.
Responsibilities:
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
Translate Power Circuit roadmap outputs into weekly account priorities; flag when creative production or execution cadence is outrunning strategic direction
Track creative performance, audience fatigue, and cohort behavior; surface insights before they become client concerns
Coordinate paid social, influencer, creative, SEO, and lifecycle teams around a unified account strategy — in fashion these channels depend on each other more than in most other verticals
Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
Keep pace with the seasonal calendar; flag when campaign timing or creative velocity is creating execution risk
Support the AD on quarterly strategy, renewal prep, and service expansion conversations
Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%
Role Requirements:
4–7 years in fashion, apparel, or DTC marketing, with experience managing client relationships day-to-day
Understands how creative strategy and media strategy interact — has a working point of view on which constrains the other in different scenarios
Familiar with the influencer and UGC ecosystem: knows how campaigns are briefed, evaluated, and scaled
Comfortable with DTC economics: CAC, LTV, repeat rate, and what cohort behavior tells you about acquisition quality
Understands Meta-heavy media mixes and the measurement challenges that come with them — creative fatigue, audience saturation, incrementality
Has worked in seasonal marketing environments and knows how to stay strategic when execution volume is highest
Strong written and verbal communication; can translate performance data into a clear client narrative under time pressure
Key Performance Indicators (KPIs)
Expansion to Churn Ratio (ETCR)
Net MRR across portfolio
Client NPS (8+ avg)
Monthly Service Expansion pipeline generation
Power Circuit Certification (annual)
Most Important Things (MITs)
Team Coaching and Development
Marketing Strategy, Development and Execution
Client Retention and Client Revenue Growth
Benefits & Perks:
Base salary paid in USD + commission opportunities
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Healthcare stipend: $50/month to support your healthcare or insurance costs
National Holidays + 2 Mental Health Recharge Days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives