CPG Marketing Associate Account Director

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

You'll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.

As an Associate Account Director (AAD), you will act as the day-to-day strategic lead for CPG clients, ensuring marketing efforts are aligned to revenue growth across DTC, retail, and Amazon ecosystems—not just individual channel performance. You will work closely with client stakeholders across eCommerce, retail, and brand teams, helping navigate tradeoffs between channels, product launches, and campaign strategy. This role requires comfort discussing channel mix, retail dynamics, Amazon performance, and omnichannel measurement. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.

Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way

Translate Power Circuit roadmap outputs into weekly account priorities; flag when execution is drifting from the strategy

Track performance across DTC, retail media, and Amazon ecosystems; identify cross-channel dynamics and surface insights to the client and AD

Coordinate paid, SEO, content, influencer, and creative teams around a unified account strategy

Advise on channel mix and investment allocation across DTC, retail, and Amazon; flag when channels are cannibalizing rather than reinforcing each other

Support the AD on quarterly strategy, renewal prep, and service expansion conversations

Build and maintain strong client relationships; contribute to ≥90% retention across your accounts

Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%

Role Requirements:

4–7 years in CPG, eCommerce, or retail marketing, with experience managing client relationships day-to-day

Familiar with the CPG channel landscape: DTC, retail media, and Amazon basics — ASIN architecture, sponsored vs. organic, retail partner dynamics

Understands omnichannel measurement at a working level — knows what MMM and incrementality testing are and when they matter

Cross-channel fluency across paid, SEO, content, and influencer — you don't need to be an expert in all of them, but you need to know when something's off

Comfortable presenting to director and VP-level stakeholders, including brand-strong clients who have opinions that predate the data

Strong written and verbal communication; can translate complex channel dynamics into a clear client narrative

Key Performance Indicators (KPIs)

Expansion to Churn Ratio (ETCR)

Net MRR across portfolio

Client NPS (8+ avg)

Monthly Service Expansion pipeline generation

Power Circuit Certification (annual)

Most Important Things (MITs)

Team Coaching and Development

Marketing Strategy, Development and Execution

Client Retention and Client Revenue Growth

Benefits & Perks:

Base salary + commission opportunities

Prepaid Medicine Plan

15 paid vacation days (PTO) per year

Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors

Fully flex work environment: full-remote, in-office, or hybrid

A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck

Employee Assistance Program (EAP)

17 observed Colombian national holidays + 2 mental health recharge days per year

Legal benefits like Prima, Cesantias

Paid Social Security

Unlimited opportunities for growth & leadership within a rapidly growing firm

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

Quarterly awards including prize money and recognition for outstanding performance

Opportunities to be involved in company DEI initiatives