CPG Marketing Account Director
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
You'll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. This role centers on a comprehensive diagnosis of core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. This includes pinpointing challenges across all points of sale - DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning - and developing a unified, data-backed strategy to overcome them.
CPG accounts tend to have opinions about their channels that predate the data. Part of this job is having the product, competitive, and retail fluency to challenge those assumptions with credibility.
Responsibilities:
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
Own the senior client relationship
QBRs should drive decisions, not report history
Consult on channel mix across DTC, Amazon, and retail — understand how they cannibalize or reinforce each other and make a recommendation
Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
Manage retention and expansion; lead renewals; grow MRR in your portfolio
Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
Manage and develop 1–2 direct reports — run regular 1:1s, build development plans, and own their performance reviews
Coach analysts and specialists; give specific, timely feedback
Role Requirements:
6+ years in CPG marketing, ideally with both DTC and retail brand experience
Understands how Amazon fits into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored vs. organic balance
Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions
Has an opinion on CPG measurement — MMM, incrementality testing, in-store vs. digital attribution
Fluent in upper-funnel channel strategy — content, SEO, YouTube, programmatic
Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization
Track record of retaining and growing accounts
Has managed senior clients who have strong brand opinions and needs to be met with confidence
Key Performance Indicators (KPIs)
Expansion to Churn Ratio (ETCR)
Net MRR across portfolio
Client NPS (8+ avg)
Monthly Service Expansion pipeline generation
Power Circuit Certification (annual)
Most Important Things (MITs)
Team Coaching and Development
Marketing Strategy, Development and Execution
Client Retention and Client Revenue Growth
Benefits & Perks:
Base salary paid in USD + commission opportunities
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Healthcare stipend: $50/month to support your healthcare or insurance costs
National Holidays + 2 Mental Health Recharge Days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives