Consumer Services Marketing Account Director
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. The currency here is lead quality, not clicks or impressions. Clients care about CPL, lead-to-close rate, and cost per acquired customer — and they have a sales team that will tell you immediately when the leads aren't any good.
Growth constraints in this vertical tend to be audience (targeting too broad, wrong geography, wrong intent signal) or measurement (reporting on volume when cost-per-booked-job is the real metric). Finding that constraint and fixing it is most of the job.
Responsibilities:
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics
Work directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategy
Own the senior client relationship; QBRs should talk about cost per acquisition, not cost per click
Coordinate paid search, paid social, SEO, local, and creative teams around a single account strategy
Consult on geographic expansion and local market prioritization — many consumer services clients want to scale markets and need a framework for it
Manage retention and expansion; lead renewals; grow MRR
Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
Coach analysts and specialists; give direct, specific feedback
Role Requirements:
6+ years in lead gen or consumer services marketing, agency or in-house
Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source
Has worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually close
Comfortable with paid search-heavy media mixes and local campaign structures
Familiar with local SEO, GMB, and review strategy — these matter in home services and similar categories
Understands the difference between lead volume and lead quality, and has experience shifting a client's focus from one to the other
Track record of retaining and growing accounts
Key Performance Indicators (KPIs)
Expansion to Churn Ratio (ETCR)
Net MRR across portfolio
Client NPS (8+ avg)
Monthly Service Expansion pipeline generation
Power Circuit Certification (annual)
Most Important Things (MITs)
Team Coaching and Development
Marketing Strategy, Development and Execution
Client Retention and Client Revenue Growth
Benefits & Perks:
Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
12 observed United States national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives