TikTok Shop Specialist (IT)
The role
The TikTok Shop Specialist (IT) plays a key role in shaping the digital shopping experience for our consumers, managing online content and product availability, and driving sales performance across our D2C websites. Sales through our digital channels are a key part of SharkNinja's growth strategy, and you'll have the opportunity to build your career in a market-leading, innovative and fast-paced ecommerce environment.
The ideal candidate will bring ecommerce merchandising, trading and digital marketing expertise, alongside a deep understanding of online consumer behaviour.
What you will do:
Take ownership of all TikTok Shop merchandising activities across SharkNinja brands.
Oversee planning and implementation of new product launches, digital promotional activity and pricing strategies.
Ensure best-in-class digital content is presented across TikTok Shop (social commerce), aligned with brand guidelines and consumer needs.
Optimise onsite category and product pages for sales and conversion, driving organic visibility, traffic and revenue growth.
Lead SEO strategy and execution, optimising onsite content, product listings and site structure to maximise organic performance.
Identify trading risks and opportunities, taking proactive action and communicating insights to the wider business.
Report on website performance, analyse data and implement strategies that deliver measurable improvements.
Collaborate with cross-functional teams to implement trade plans, best practices and innovative new site features.
What you will have:
3+ years of experience in ecommerce, merchandising or digital trading
Strong knowledge of ecommerce platforms, digital environments and the end-to-end consumer journey.
Ability to analyse sales and performance data, translate insights into strategies and deliver measurable results.
Experience optimising onsite content and product pages for SEO and conversion.
Proficiency with analytics and performance tools (e.g. Google Analytics, Power BI).
Excellent working knowledge of Microsoft Office (Word, PowerPoint, Excel).
Strong organisational and time management skills with the ability to thrive in a fast-paced environment.
Self-starter with strong initiative and the ability to work both independently and collaboratively.
Experience with ecommerce platforms such as Salesforce Commerce Cloud, Magento or similar is a plus.
Passion for delivering outstanding digital consumer experiences.
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