Social Media Specialist

ABOUT THE ROLE

SharkNinja is looking for a Social Media Specialist who thrives in a fast-paced, culture-driven environment and can operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. This is not a single-brand role: you’ll be the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency.

You’ll work closely with brand leads and a senior social manager to execute content calendars, monitor trends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time. A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining the day-to-day relationships that keep our creator ecosystem running.

WHAT YOU’LL DO

Content Calendar & Publishing

Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts

Schedule and publish approved posts on time across all three brand handles

Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively

Pull weekly performance snapshots per brand and share with the team

Influencer Operations & Content Approval

Serve as the day-to-day point of contact for agencies, creators and influencers across all three brands

Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing

Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule

Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports

Manage influencer seeding logistics end-to-end: product allocation, shipping, confirmation, and follow-up

Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes

Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification

Trend Monitoring & Ideation

Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand

Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution

Maintain a living trend log the broader team can pull from across brands

Concept UGC prompts and seed ideas that support influencer activations and organic storytelling

Community Management & Engagement

Manage comments, DMs, and brand tags in each brand’s distinct voice

Monitor UGC and surface reshare or seeding opportunities in real time

Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately

Help maintain and evolve a brand voice guide for each of the three brands

Cross-Brand Coordination Support

Track asset status and ensure on-time delivery per platform and campaign

Compile monthly performance recap decks with key learnings per brand for stakeholder review

Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy

WHAT WE’RE LOOKING FOR

3-5 years of experience in social media, influencer marketing, or creator operations — agency or brand-side; strong internships considered

Hands-on experience supporting influencer campaigns: content review, approvals, briefing, and tracking

Familiarity with influencer management tools—CreatorIQ, Aspire, Grin, or similar—and comfortable pulling performance data

Native TikTok fluency — you understand the platform from the inside, not just as a marketer

Working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance

Detail-oriented and organized—able to manage creator pipelines, approval queues, and content calendars across multiple brands simultaneously

Comfortable with a social scheduling tool (Sprout Social, Later, Hootsuite, or similar)

Strong communicator with a collaborative attitude and low ego—creators and internal teams alike will rely on you

CPG or consumer brand experience preferred; agency background equally welcome

Bilingual (English/Spanish), particularly for Spanish speaking LATAM support

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$67,500—$82,500 USD