Social Media Manager
THE OPPORTUNITY
This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever based in Mexico City with a hybrid working arrangement. You'll be one of the people who makes Dove's social presence happen, day in, day out. From content ideation, trend tracking and scheduling to community engagement, copy writing, and performance tracking, you'll manage the daily rhythm of Dove's social channels and ensure the brand shows up consistently and compellingly across platforms.
This is a role for someone who is organized, culturally-fluent, and genuinely enthusiastic about social media as a discipline. You understand what makes content work on TikTok versus Instagram versus YouTube, you can write copy that fits the tone of each platform, and you notice when something is trending before it peaks. We're looking for someone who is as comfortable managing a content calendar and pulling a performance report as they are drafting a reactive post or briefing a content creator on an emerging format.
Success means channels that run smoothly, content that consistently meets brand and platform standards, a community that feels listened to and engaged, and performance data that shows steady growth in reach, engagement, and brand affinity.
WHAT YOU'LL DO
Content Planning and Publishing
Create and manage Dove's social content calendars across TikTok and Instagramand emerging platforms, ensuring a consistent cadence of planned, campaign, and reactive content
Schedule and publish content across platforms, ensuring every post meets brand guidelines, platform specifications, and accessibility standards (captions, alt text, format requirements)
Write and adapt social copy for each platform, ensuring Dove's tone of voice is consistent, compelling, and native to the channel
Coordinate with the creative team and content creators to ensure assets are delivered on time, correctly formatted, and ready to publish
Support the Senior Social Media Manager in planning always-on content, campaign activations, and seasonal or product-launch moments
Community Management and Engagement
Monitor Dove's social channels daily, responding to comments, messages, and mentions in a timely, on-brand, and thoughtful manner
Engage proactively with Dove's audience, fostering a sense of community and connection that reflects the brand's values of inclusivity and real beauty
Track trending topics, hashtags, cultural moments, and platform features, flagging relevant opportunities to the wider team and, where appropriate, drafting reactive content
Identify opportunities to surprise and delight Dove's audience through creative engagement, timely responses, and community-building moments
Performance Tracking and Reporting
Track and report on social content performance across platforms, compiling regular reports on key metrics including reach, engagement, saves, shares, and audience growth
Use native platform analytics and social management tools to monitor content effectiveness, identify trends, and flag insights that can inform future content decisions
Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data
Collaboration and Coordination
Collaborate with content creators, designers, and copywriters to ensure social assets align with the content calendar and campaign objectives
Support the coordination of influencer and creator content within the publishing schedule, ensuring assets are approved, scheduled, and tracked
Work closely with the Dove brand team on day-to-day social activity, keeping stakeholders informed of what's publishing, what's performing, and what's coming next
Support briefing processes, helping to translate client briefs and campaign objectives into clear direction for the creative team
Platform Expertise and Trends
Stay current with social platform updates, algorithm changes, new features, and emerging content formats, sharing relevant developments with the team
Contribute ideas for new content formats, series, and engagement approaches based on platform evolution and audience behaviour
Ensure the studio's content approach reflects the latest platform best practices for organic reach and engagement
WHAT YOU BRING
3-5 years of experience in social media management for consumer brands, ideally in beauty, personal care, wellness, or FMCG
Strong platform fluency across TikTok, Instagram, YouTube, and emerging social channels, including an understanding of content formats, algorithms, audience behaviours, and publishing best practices
Experience managing social content calendars and publishing workflows across multiple platforms
Solid copywriting skills, with the ability to write platform-native social copy that reflects a brand's tone of voice and connects with diverse audiences
Experience with community management, including responding to comments and messages, engaging with audiences, and maintaining a consistent, on-brand presence
Familiarity with social media management tools (such as Sprinklr, Hootsuite, Sprout Social, or similar) and native platform analytics
The ability to track and report on social performance metrics, with a good understanding of what the numbers mean and how they inform content decisions
Strong organisational skills, with the ability to manage multiple workstreams, competing deadlines, and day-to-day publishing demands without losing attention to detail
A genuine interest in social culture, digital trends, and the evolving beauty and personal care landscape
A collaborative, proactive working style, with the confidence to flag opportunities, raise issues, and contribute ideas
Professional proficiency in English; additional languages are a plus
Gen AI and Agentic Thinking:
Basic proficiency with Gen AI tools (such as ChatGPT, Claude, Copy.ai, Grammarly) to support copy drafting, content ideation, trend research, and reporting
An agentic approach to your work: ability to self-organise, manage priorities, find efficient solutions, and take initiative across a busy, multi-platform workload
Willingness to experiment with AI tools as part of the social workflow, understanding when they add value and when human creativity, cultural nuance, and community instinct are needed
Understanding of AI limitations, with an eye for outputs that feel authentic and on-brand versus generic
Qualifications:
Formal bachelor´s Degree is a must.
Must live in Mexico City or metropolitan area.
Mid Level to advanced Professional proficiency in English, writing and speaking is required.
Experience working with digital campaigns.
NICE TO HAVE
Experience working on Dove or Unilever brands
Experience in an in-house agency, embedded studio, or social-specialist environment
An editorial background or experience writing long-form and short-form content for social
Experience working with influencer or creator content within a publishing workflow
Familiarity with social listening tools and basic audience research
Experience with accessibility in social publishing (captions, alt text, inclusive content practices)
An interest in or experience with brand purpose, inclusivity, or social impact in a marketing context
Familiarity with paid social amplification and how organic and paid content work together
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