Social Media Manager
Role: Social Media Manager
Location: Durban, South Africa (Hybrid, 3 days in studio)
About the role:
We’re looking for a dynamic and strategic Social Media Manager to lead the social presence of at least two FMCG brands. This role requires a blend of creativity, community engagement, and operational excellence. You’ll work closely with client service teams, external agency partners, and content creators to deliver impactful social media experiences that drive reach, engagement, and sentiment
What you will be doing:
Content and Campaign Management
Plan and manage content calendars for multiple Unilever brand social pages, ensuring timely, platform-appropriate delivery across all channels
Brief and collaborate with content creators to develop content that resonates with target audiences across formats and platforms
Attend national client events to capture real-time content and drive live brand engagement
Align with external creative and media agency partners to ensure cohesive brand messaging and campaign execution
Ensure all content adheres to brand tone of voice, platform guidelines, and compliance requirements
Community Engagement
Engage actively with online communities through comments, direct messages, and proactive engagement tactics
Identify and leverage real-time cultural moments to grow brand reach and drive positive sentiment
Monitor brand mentions, tags, and trending conversations - responding with speed and brand accuracy
Reporting and Analytics
Deliver weekly, monthly, and quarterly performance reports across all managed brand pages
Analyse engagement metrics and content performance to surface clear, actionable insights
Provide recommendations to improve community growth, content effectiveness, and audience retention
Platform and Tool Management
Apply strong working knowledge of Meta Business Suite and TikTok Studio to manage and optimise brand pages
Stay current on algorithm changes, platform updates, and best practices across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Threads
Collaboration and Communication
Partner with client service teams to align on campaign goals, timelines, and deliverables
Contribute to brainstorms and strategy sessions with internal and external stakeholders
Maintain clear, timely communication with clients and agency partners throughout all projects
What you need to be great in this role:
Demonstrated experience managing brand social media accounts, ideally within an agency or in-house studio environment
Excellent copywriting and storytelling skills, with the ability to write confidently in multiple brand voices across platforms
Strong working knowledge of Meta Business Suite and TikTok Studio
Deep familiarity with the capabilities and best practices of Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and Threads
Analytical mindset - comfortable interpreting social metrics and translating data into clear, strategic recommendations
Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word
Ability to manage multiple content calendars, projects, and deadlines with precision and care
A reliable home internet connection is required for this role
Req ID: 18576
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