Senior Program Manager, GTM
This role sits within GTM Operations and serves as the orchestration lead for go-to-market execution — coordinating product launches as well as broader GTM initiatives (pricing/packaging changes, segmentation or territory shifts, systems and process rollouts, market expansion plays). You own workback planning, cross-functional governance, and readiness processes that ensure every initiative — product or programmatic — lands cleanly with Sales, CS, and Marketing ready to execute.
You are the connective tissue between Product, Sales, Marketing, Enablement, Operations, and Customer Experience, ensuring coordinated execution and measurable adoption across a portfolio of GTM programs. Product launches will be a core and recurring part of this portfolio, so direct experience leading product release programs is essential.
What You’ll Do:
Program Governance & Orchestration
Own workback plans, dependencies, and readiness gates across concurrent product launches and GTM programs
Define and enforce tiering standards (Tier-1 vs Tier-2) based on revenue impact and field readiness needs
Run governance forums (launch councils, readiness reviews, go/no-go checkpoints)
Manage Alpha/Beta lifecycle in partnership with CS and Product for launch-specific initiatives
Cross-Functional Alignment & AI Fluency
Facilitate alignment across Sales, Marketing, Product, CS, and Operations on scope, timing, and ownership for each initiative
Partner with Product Marketing and Competitive Intelligence to ensure messaging/positioning inputs are incorporated into launch plans
Partner with GTM Enablement early in program design to co-build training, certification, and rollout plans
Actively uses AI tools (e.g., ChatGPT, Copilot, Gemini) to accelerate program documentation, status reporting, and stakeholder communications
Proactively identifies opportunities to apply AI to reduce manual program overhead and improve launch/program velocity
Stays current on AI-enabled workflow tools relevant to GTM Ops and pilots new approaches where they create measurable efficiency gains
Content & Asset Coordination
Maintain the operational source of truth for launch/program assets (version control, access, lifecycle) — strong alignment and partnership with Enablement
Standardize release communication templates, terminology, and status reporting across initiatives
Transparency & Reporting
Build and maintain dashboards showing status of all active GTM programs (live, in beta, deprecated, upcoming)
Own the single source of truth for the GTM program calendar across product and non-product initiatives
What You Bring:
Education:
Bachelor's degree in Business, Marketing, Operations, or related field
Experience:
7+ years in Program/Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS
Proven track record leading end-to-end product release/launch programs — from readiness planning through GA and post-launch adoption tracking — is required, not just general program management experience
Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing
Experience with content/enablement systems
Strong program/project management skills across concurrent, interdependent workstreams
Preferred Qualifications:
PMP or similar program management certification
Experience in Sales Enablement or Revenue Operations
Experience running GTM programs beyond product launches (e.g., pricing, territory, systems rollouts)
Familiarity with GTM Tech/sales intelligence platforms
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$103,600—$162,800 USD