Senior Creative Strategist

THE ROLE

Senior Creative Strategist

The Sr. Creative Strategist for UK/EU is a performance-minded, market-savvy leader who bridges global creative output with the nuances of European consumer behaviour. This person excels at identifying what's working in the US market and translating it for UK and German/French audiences; while also building the infrastructure to test, learn and scale independently. This person is energized by solving complex business problems, making high-judgment decisions in ambiguous environments, and turning insights into scalable, revenue-driving creative strategy.

Success in this role looks like:

Consistently identifying high-performing US creative and adapting it to drive customer acquisition and revenue growth in UK & DE/FR markets

Owning the experimentation framework that enables the EU/UK team to move fast, document learnings, and scale winners while maintaining strong alignment with brand identity

Serving as the primary creative liaison between UK & DE/FR market needs and the US creative and production teams

Improving win rates and spend efficiency through a rigorous, data-backed testing cadence

Acting as a strategic partner to the Director of Paid Social UK & DE/FR and cross-functional brand, design, and marketing teams

Leveraging data to inform strategic direction

This role is critical to establishing Paid Social as a core growth engine in the UK, Germany and France.

This role will be onsite 4-days a week based in London, Madrid, or Berlin.

Responsibilities

Creative Adaptation & Briefing

Audit US creative performance regularly to identify high-potential concepts for UK & DE/FR adaptation

Brief the US creative team on market-specific adaptation needs; adjusting copy, tone, cultural references, pricing, and product focus for UK & DE/FR audiences

Commission net-new creative concepts where US assets are insufficient or market-specific angles are required

Write clear, detailed high converting ad briefs for video, static, UGC, and other ad formats with UK & DE/FR market context embedded

Ensure all adapted and net-new creative aligns with brand identity while resonating locally

Provide strategic feedback to designers and execute on feedback from leadership

Experimentation & Performance

Build and own a structured experimentation framework for UK & DE/FR paid social; covering hypothesis formation, test design, documentation, and results reporting

Prioritise and manage a live test pipeline across Meta (and other channels) to continuously improve creative performance

Analyse performance data in Meta Ads Manager, TikTok Ads Manager, and Looker; translate findings into clear strategic recommendations

Conduct consumer, competitor, and trend research specific to UK & DE/FR markets to inform creative direction

Identify winning patterns and codify them into repeatable brief templates and creative playbooks

Cross-functional Collaboration

Serve as the EU/UK creative point of contact for the US production and strategy teams

Partner with the Director of Paid Social EU/UK on channel strategy, creative priorities, and growth planning

Collaborate with Brand, Design, and broader Marketing teams to align creative output across channels including affiliate, CRM, and PR

Qualifications

Required:

Bachelor’s degree required

5+ years of relevant creative and marketing experience

Paid Social and/or Direct Response experience required, with strong Meta expertise

Demonstrated experience working across markets; ideally including UK and/or DACH, with an understanding of how to adapt creative for different audiences

Strong analytical mindset with the ability to interpret data and make confident creative decisions

Excellent written and verbal communication skills; ability to write compelling briefs and copy across formats

Experience managing creative testing frameworks and reporting on results

Strong project management skills with the ability to juggle multiple briefs, markets, and workstreams simultaneously

Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail)

Fluency in English required; German/French language skills a plus

Ability to thrive in a fast-paced, deadline-driven environment

Strong collaboration skills across creative and marketing teams

Preferred:

Familiarity with TikTok, YouTube, Snapchat, or other paid platforms

Experience briefing and working with UGC creators

Background in DTC, fashion or e-commerce brands

All posted ranges are reflective of base salary and may vary depending upon experience level and location. Bonus and equity may also be provided for eligible roles.

Pay Range

£92,000—£101,000 GBP