Product Marketing Manager
About the Role:
Maven is looking for an experienced Product Marketing Manager to join Maven’s GTM Narrative Team. In this role, you will help drive the company’s future growth path, informing prioritization of new markets and executing on the GTM vision, helping Maven deliver high quality health care in new ways (fertility, maternity, parenting, and pediatrics). In this role you will help define and execute the strategy Maven’s key market segments and channels. You will lead the development of our sales playbooks for new and existing sales verticals. As part of the Product Marketing team, you will collaborate with the Sales and Demand Generation teams to build targeted campaigns, craft impactful sales content, and co-develop engaging enablement content that educates and expands access to high quality health care.
What You’ll Do:
Partner with Product Management to validate future product and feature concepts through customer interviews, research and analysis of user data, and convey net new features and functionality needs to effectively sell Maven’s solution into key markets and audiences.
Lead product launches end-to-end — positioning, messaging, launch assets, tiering, and cross-functional coordination with Product, Clinical, Sales, and other Marketing teams
Develop and maintain sales presentations, playbooks, battlecards, one-pagers, case studies, and other customer-facing materials
Build and maintain payer-, employer-, and partner-facing collateral that supports commercial conversations across prospects and existing clients
Lead enablement sessions for our Sales Team and our entire Go-to-Market Team on new marketing and sales materials.
Support RFP and proposal processes by contributing messaging, content, and subject matter expertise across product lines
Serve as a primary point of contact for ad hoc sales deal support, and occasional renewal/QBR support
Contribute to evolving Maven's core narrative and messaging, including supporting message-testing initiatives
Evangelize our solutions at conferences, trade shows, to analysts, prospective customers, and channel partners.
What You’ll Bring:
4+ years of experience in product marketing with preference given to sales enablement or product strategy experience
Proven success in driving all stage of the sales process
Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
Experience inspiring, influencing and effectively communicating with others
Strong presentation skills with an eye towards design
Has an Entrepreneurial spirit and approach to work
Experience partnering closely with C-Suite executives on storytelling for public speaking opportunities.
Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral.
Comfortable with data, and collecting and analyzing data from a number of sources
Business development experience a plus
Experience in HealthTech or WorkTech is a plus
The base salary range for this role is $150,000 - $175,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.
This role requires active work authorization in the US.
Maven embraces a flexible hybrid work model. Our teams primarily operate from the New York Metropolitan area, NY, and remotely via San Francisco/Bay Area, CA, Seattle, WA. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). For those based in Boston, DC, Chicago, Seattle, and San Francisco, we encourage in-person collaboration by requiring team members to attend monthly Work Together Days within these cities. This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.