Product Design Lead
Role Overview
A UX/UI designer focused on user growth, working closely with the Growth team to design and optimize user journeys and growth tools. Bridges user experience objectives with business growth goals to drive sustainable improvements in retention and conversion rates.
Key Responsibilities
User Journey Design: Collaborate with the Growth team to complete user journey and growth tool design and iteration requirements
Design Execution & Tracking: Ensure design fidelity in implementation; track post-launch performance and propose data-driven improvement plans
User Research & Insights: Conduct market research, user interviews, and feedback management for owned projects to drive experience improvements
Cross-Team Support: Quickly understand business context when other teams face resource bottlenecks, and provide flexible supplementary support
Design Consistency: Collaborate closely with UED designers to maintain platform-wide design standards and consistency
Requirements
Bachelor's degree or above in Design or related fields; overseas study experience preferred
3+ years of UI/UX design experience; experience in user growth or B-side product design preferred
Proficient in Figma and Adobe suite; strong product thinking and interaction design skills; able to participate in user research and end-to-end design workflows
Strong comprehension and communication skills; able to efficiently collaborate with product and business teams to balance business and experience goals; fluent in both Chinese and English
Strong execution ability; able to efficiently deliver high-quality design solutions across multiple directions
Passion for or experience in financial trading, cryptocurrency, blockchain, or Web3 preferred
Nice to Have
Experience in growth-focused product design; familiarity with core growth metrics (retention, conversion, activation)
Proficiency with analytics tools (e.g., Mixpanel, Amplitude) for data-driven design decisions
Background in B-side back-office or operations platform design
Portfolio clearly demonstrating how design decisions directly drove measurable business metric improvements