Principal Product Marketing Manager

SambaNova is hiring a Principal Product Marketing Manager to lead product positioning, portfolio strategy, and sales enablement for SambaRack and SambaStack. This role will define how SambaNova presents its purpose-built AI infrastructure to the market, translate product differentiation into clear customer value, and equip the field with the narratives and tools needed to win.

About the Role

This is a principal-level product marketing role for an experienced strategist and hands-on creator who can move from market insight to a crisp product narrative, and from that narrative to the launches, messaging, presentations, one-pagers, competitive guidance, and training used across the go-to-market organization. You will own the market-facing strategy for SambaRack—the turnkey, rack-level system built around SambaNova RDUs for large-scale AI inference—and SambaStack—the full-stack enterprise AI platform that combines hardware and software for deployments on premises or through dedicated cloud hosting.

You will partner closely with Technical Product Marketing, Account Executives, and Field Marketing to turn technical proof, customer needs, and field insight into differentiated product messaging and scalable go-to-market execution. Technical Product Marketing will contribute deployment-oriented technical content and demonstrations, while you will own product and portfolio positioning, audience and use-case strategy, launch narratives, competitive differentiation, sales enablement, and consistent market execution.

Responsibilities

Own positioning, messaging, value propositions, personas, priority use cases, packaging narratives, and competitive differentiation for SambaRack and SambaStack

Define the portfolio story that connects purpose-built RDU hardware, rack-level infrastructure, full-stack software, model serving, and deployment flexibility into a clear customer value proposition

Build differentiated messaging for enterprise AI teams, infrastructure leaders, data center operators, inference providers, sovereign AI initiatives, technical evaluators, partners, and the field

Lead go-to-market strategy and launch planning for major SambaRack and SambaStack capabilities, working across Product, Engineering, Sales, Communications, Developer Relations, Partner Marketing, and Design

Develop high-quality sales enablement, including pitch decks, solution presentations, one-pagers, battlecards, discovery guidance, objection handling, competitive plays, and executive-ready content

Create market-facing content such as product briefs, web copy, launch assets, blogs, customer presentations, thought leadership, and solution narratives

Partner with Technical Product Marketing to translate deployment experience, technical proof, and demonstrations into sharper positioning and more useful seller guidance

Work with Account Executives and Field Marketing to refine product messaging around customer needs, activate it through field and regional programs, and build scalable enablement for customer conversations

Equip sales, solutions, partners, and customer-facing teams with repeatable training and content; measure adoption and improve materials based on field feedback

Lead market, customer, and competitive research to identify emerging needs, sharpen differentiation, inform roadmap discussions, and improve go-to-market priorities

Build customer proof points, references, use cases, and stories that make SambaRack and SambaStack value concrete

Establish messaging governance and reusable frameworks that keep product, sales, web, campaign, partner, developer, and executive narratives aligned

Define success metrics for launches, enablement adoption, message pull-through, content usage, field readiness, and business impact

What We’re Looking For

10+ years of experience in B2B product marketing, product strategy, technical product marketing, or a closely related role, including ownership of complex enterprise technology portfolios

Deep fluency in AI infrastructure, enterprise AI, semiconductors, data center systems, cloud platforms, or another technically complex market

A track record of creating differentiated positioning for integrated hardware-software products and translating it into launches, sales enablement, content, and measurable go-to-market outcomes

Exceptional writing, editing, presentation, and narrative-development skills across executive, business, field, and technical audiences

Strong strategic judgment paired with a willingness to build the deck, write the one-pager, develop the battlecard, edit the web page, and deliver the training

Experience influencing executive leaders and coordinating Product, Engineering, Technical Product Marketing, Account Executives, Field Marketing, Communications, Design, and partner stakeholders without direct authority

Ability to operate independently, prioritize high-leverage work, and bring structure to ambiguity in a fast-moving environment

Preferred Qualifications

Experience marketing AI inference platforms, accelerator systems, turnkey data center products, full-stack enterprise platforms, or cloud infrastructure

Experience developing product and portfolio strategy across related hardware and software offerings

Experience building a sales enablement program with measurable adoption, field readiness, and business impact

Familiarity with enterprise buyers, infrastructure decision-makers, technical evaluators, inference providers, partner ecosystems, and managed-service use cases

Experience leading category creation, a major product launch, competitive repositioning, or a portfolio-wide messaging transformation

A portfolio of high-quality positioning, launch, enablement, thought-leadership, or product-marketing work

Why This Role Matters

SambaRack and SambaStack give SambaNova a differentiated product story spanning purpose-built hardware and a full-stack enterprise AI platform. This role will make that story clear, consistent, and commercially useful—shaping how the market understands the portfolio and giving sellers and partners the positioning and tools they need to create demand and win.

Base Salary Range:

Base Pay Range

$227,000—$278,000 USD