Partner Marketing Manger, GSI & SI
About the role
As a Partner Marketing Manager for Global and Regional System Integrators at Anthropic, you'll own marketing for our highest-performing services partners. That includes Global Premier GSIs and the regional systems integrators (RSIs) closing the most partner-attached Claude deals. You'll report to the lead for Services Partner Marketing and work alongside each partner's Partner Account Manager.
You'll build a joint marketing plan with each partner and run executive programs and joint announcements. You'll also turn partner deliveries into the customer proof our field needs. Partners are now attached to a large and fast-growing share of Anthropic's biggest enterprise deals. Your job is to make those partnerships deliver more every quarter.
This role is hands-on. You'll think strategically about each partner relationship while running the campaigns, events and enablement yourself. Our scaled programs team supports the rest of the partner network. You'll focus on the partners where hands-on marketing moves the most business, and use those scaled programs where they fit.
Key responsibilities
Partner Marketing Strategy & Execution
Own joint marketing plans for an assigned group of high-performing GSI and RSI partners, including quarterly planning, campaign calendars, and success metrics tied to target accounts and pipeline goals
Develop joint campaigns and executive programs (CXO dinners, executive briefings, tentpole event activations) aimed at C-suite and senior decision-makers at enterprise customers
Work with Partner Account Managers and the Alliances team to identify priority accounts and build account-based plays that leverage partner relationships
Lead joint announcements from first draft through approvals, holding partner copy to Anthropic's messaging and brand standards
Spot RSIs gaining traction and help them grow into higher tiers
Content, Proof & Enablement
Build joint value propositions, messaging, and enablement materials (pitch decks, solution briefs, case studies) that help partners position Claude with their enterprise clients
Turn partner deliveries into proof: capture wins for sellers, and work with Customer Marketing to produce partner-led customer stories that meet each partner's tier requirements
Get your partners carrying Anthropic's priority messages and launches, and build them into Anthropic's own campaigns with the Campaigns team
Put the team's co-marketing guidelines, campaign kits and self-serve assets to work across your partners
Program Management & Measurement
Lead end-to-end execution with your partners, coordinating across product marketing, demand generation, field marketing, events and agencies
Manage partner funding (MDF/co-op) for your partners and track ROI on joint investments
Track and report partner-sourced and influenced pipeline, story output, and campaign ROI, with 30/60/90-day pipeline tracking on every activation
Represent Anthropic at partner events, executive briefings, and industry conferences as needed
Feed what works back into playbooks the scaled programs team can run across the wider partner network
Minimum qualifications
Have built and run partner marketing programs with Global System Integrators, major consulting firms, or regional systems integrators, and can shift between large firms and smaller, faster-moving ones
Understand enterprise buyer journeys and can create marketing programs that resonate with C-level executives
Are skilled at developing joint value propositions that articulate clear business outcomes for enterprise customers
Build trusted relationships with partner marketing and sales teams, and can move a partner on priorities you don't control
Can own a partner portfolio end to end within a team strategy, and know when to escalate
Are highly organized and detail-oriented, and can run multiple partner plans at once without dropping quality
Write clearly and precisely, with experience creating executive-level content and holding partner copy to a high bar
Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
Preferred qualifications
Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
Experience in the AI/ML industry or working with AI-powered products
Established relationships within the GSI, consulting or regional SI ecosystem
Worked on the partner side, at a GSI or SI, in alliance or technology partner marketing
Experience with tiered partner programs, including benefits and promotion reviews
Experience producing partner-led customer stories with enterprise customers
Understanding of enterprise AI use cases across different industries and functions
Experience with CRM systems (such as Salesforce) and partner relationship management tools
Used Claude or other AI tools to scale their own marketing work
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco, Seattle, or New York office at least 3 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. If based in Seattle or New York, this role will require traveling to the San Francisco office once a month. Additionally, this role may require up to 20% of the time for partner meetings and partner events.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$255,000—$320,000 USD