Lead, Ocular Surface Marketing

Lead, Ocular Surface Marketing

Harrow  |  Reports to: Head, Marketing

Position Summary

The accountable marketing owner for Harrow’s Ocular Surface product portfolio (e.g., VEVYE, TYRVAYA, NATACYN, VERKAZIA, FLAREX, et al.) from brand strategy through field execution. Serves as the marketing counterpart to the Head, Sales—Ocular Surface, so brand, message, and field execution run as one franchise plan. Accountable for the growth and revenue performance of the Ocular Surface portfolio of prescription brands.

Core Responsibilities

Own the Ocular Surface franchise strategy and annual brand plans; set priorities across the dry eye, specialty, and additional brands.

Create demand with optometrists and ophthalmologists: targeting, segmentation, positioning, and messaging the field executes.

Lead and develop brand managers; manage agencies and the franchise marketing budget.

Translate pharmacy-benefit dynamics (formulary, prior authorization, Part D, copay) into pull-through programs with Market Access and Access & Patient Solutions Marketing.

Build franchise congress plans (e.g., AAO, American Academy of Optometry, SECO, Vision Expo) and KOL programs with Professional Relations & KOL Development.

Accountable for franchise demand forecasts and KPIs; report results with the Head, Sales—Ocular Surface.

Lead annual brand planning and long-range strategic planning for the franchise.

Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.

Serve as marketing liaison to field training, sales operations, reimbursement, and investor relations.

Own franchise marketing budgets and accruals across HCP and patient programs.

Serve as the subject-matter expert and brand ambassador for the Ocular Surface franchise, internally and externally.

Partner with the Thought Leader/ProEd lead and stay in regular contact with thought leaders, influencers, and key stakeholder groups for insights and market intelligence, including spending time in the field with Sales to see how materials and messaging are delivered and received in market.

Own the franchise omnichannel plan across personal and non-personal channels with Digital Marketing.

Establish and lead a Field Input Team (FIT) to test materials and message effectiveness with the field.

Qualifications & Requirements

Bachelor’s degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.

3+ years managing marketers.

Launch experience with prescription brands.

Experience marketing a pharmacy-benefit product, including access pull-through.

Deep experience developing and leveraging the marketing tech stack.

Experience leading a team through PRC/MLR review.

Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

Dry eye or ocular surface marketing experience, including the optometry channel.

Field sales experience.

Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.

Position Type

Remote (U.S.)

Travel

Approximately 30%

Comp:$230,000 Plus Bonus