Sr. Marketing Analyst

Sr. Marketing Analyst

Harrow |  Reports to: Head, Marketing & Commercial Operations

Position Summary

Delivers marketing analytics and reporting for all three franchises so Marketing and Sales can see what is creating demand and where to invest next.

Core Responsibilities

Build and maintain brand and campaign dashboards on Microsoft Fabric.

Analyze prescription and claims data (e.g., IQVIA, Symphony, Komodo) for demand trends, new-to-brand Rx, share, and patient flow.

Measure campaign and channel ROI, working with Digital Marketing on attribution.

Analyze territory-level demand drivers with the franchise teams.

Contribute to brand forecasts with Marketing and Finance.

Build the sample-to-Rx analysis with the Lead, Sample Management & Compliance.

Present findings and recommendations to marketing and commercial leadership.

Qualifications & Requirements

Bachelor’s degree in a quantitative field; 5+ years in pharma commercial analytics.

Hands-on with third-party Rx and claims data.

Advanced SQL and a BI tool (e.g., Power BI).

Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred Qualifications

Master’s degree.

Promotion response or marketing-mix modeling.

Eye care analytics experience.

Position Type

Remote (U.S.)

Travel

Approximately 10%

Comp: $150,000 Plus Bonus