Director eCommerce (ES/IT/PT)
We now have an opportunity for a Director of eCommerce (ES/IT/PT) to join the team. We are searching for someone with strong experience in direct-to-consumer to lead our DTC trading and growth strategy in the region.
As Director of eCommerce, you will report into the VP Digital experience and eCommerce. You will be responsible for DTC business in Italy, Spain and Portugal. Owning the P&L and managing the local teams. Supported locally by a team of digital experience managers and performance marketing specialists, plus regionally by the global centres of excellence, your task is to lead our growth due to our very ambitious growth strategy in the region.
What you will do:
Manage the ES/IT/PT eCommerce team and work with DTC Global centres of excellence to establish and implement the merchandising, trading and growth strategy to support our growth ambitions in market.
Work with wider cross-functional teams in the region to ensure we have accurate and up-to-date forecasts, stock allocation and demand signalling.
Own the trading plan focused on maximizing gross margin and forecast attainment across all product categories, considering market dynamics, customer value perception, and competitor pricing.
Maintain a promotional calendar combining pricing details, website discounts, additional influencer discounts, etc.
Drive activities to improve product visibility, placement, and cross-selling opportunities across the e-commerce platform and marketplaces.
Analyse market trends, pricing data, sales performance, competitor activities, and customer insights to identify opportunities for growth and differentiation.
Oversee forecast accuracy and inventory levels to ensure product availability.
Report on sales performance, CS KPIs, gross margin and forecast attainment in key product categories, analysing & presenting data and insights to stakeholders.
Lead and support members of the regional/global D2C eCommerce team, setting expectations and establishing best practices and process improvements as appropriate.
What you will have:
Experience in D2C eCommerce at senior level
In-depth knowledge of e-commerce sales strategies and a track record of driving profitability.
Strong analytical skills & ability to interpret complex data to make informed business decisions.
Familiarity with pricing strategies, promotional campaigns, and product placement optimization.
Proficient in data analysis tools and platforms, such as Excel and Google Analytics.
Ability to work under pressure and manage multiple projects across multiple teams.
Enjoy working in a demanding and fast-paced multi-cultural environment where teamwork and collaboration is key.
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