Digital Merchandising Manager

We are seeking a Digital Merchandising Manager to own digital content and merchandising across TikTok Shop UK, supporting day-to-day content updates while driving revenue growth through strategic campaign management, LIVE commerce, and optimisation of TikTok Shop operations

This role requires a data-driven mindset, using insights from TikTok Shop platform tools to guide decision-making. You will collaborate closely with local and global teams, LIVE agency partners, and affiliates to ensure our TikTok Shop presence is optimised, compliant, and delivering outstanding consumer experiences.

Key Responsibilities

Develop and maintain a digital content and merchandising strategy, using a data-led approach aligned with business and trading priorities.

Create, audit, and merchandise content to support product launches and trading campaigns

Own day-to-day shop operations, including voucher/campaign set-up, promotions and pricing (couponing, discounting, bundles, seasonal activations), and platform policy updates — protecting ASP and margin throughout.

Own GMV forecasting for TikTok Shop, tracking actuals against forecast and flagging risks and opportunities.

Manage and develop a direct report, setting clear objectives and supporting their growth.

Provide actionable insights and recommendations to increase engagement, improve conversion, and optimise the consumer journey.

Partner cross-functionally with DTC, Social, Category Marketing, Operations, and global TikTok teams to ensure smooth execution.

Monitor KPIs (GMV, GMV/hour, ROAS, CAC, retention), reporting performance and actionable insights to leadership to improve engagement and conversion.

Track TikTok Shop trends, competitor strategies, and platform updates to keep SharkNinja ahead.

Skills & Experience

Essential

Proven experience in e-commerce, digital marketing, or social commerce

Highly organised, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Excellent communication, stakeholder management, proofreading, and attention to detail.

Analytical mindset with experience in data-driven decision-making.

Comfortable working with performance dashboards and marketplace metrics

Experience building sales/GMV forecasts and reporting against them.

Desirable

Previous people management experience

TikTok Shop/affiliate marketing experience

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