Content Strategist (Social Media)

The Opportunity

We currently have an opportunity to join our team at Trust Wallet as a Content Strategist (Social Media), focusing on Crypto Twitter. You will create engaging, original content across multiple platforms and own their strategy, execution, and results. The position involves driving creative social media campaigns in collaboration with cross-functional teams, measuring performance with data-driven recommendations, and providing real-time insights on the crypto social media landscape.

Role & Responsibilities:

- Produce high quality, engaging, original content that can be used cross-platform

- Own, operate multiple official social media, as well as the content strategy/output and results for each

- Drive effective and creative social media campaigns, work cross-functionally with design, content, marketing, product and other teams

- Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance

- Innovate and implement test-and-learn strategies along with delivering results

- Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations

- Engage and build social media communities through one-on-one as well as one-to-many conversations

Qualifications & Requirements:

- Deep understanding of Web3 technologies - DeFi trading, self-custody principles, and blockchain security.

- Possesses 3-5 years of professional experience in web3 digital marketing or social media roles.

- Hosting experience for spaces, AMAs, podcast and interviews in blockchain ecosystem.

- Self-motivated, driven to achieve results, and proactive in their work.

- Demonstrates a clear, concise, and adaptable communication style, incorporating creativity and humor when appropriate.

- Exhibits a keen understanding and awareness of the cryptocurrency market.

- Holds strong knowledge of Reddit and its various cryptocurrency-focused sub-communities.

- Well-versed in managing and operating on key social media platforms including X (Twitter), TikTok, Facebook, Instagram, LinkedIn, and YouTube.

- Demonstrates a strong sense of responsibility and the ability to effectively multitask and manage multiple social media channels concurrently.

- A meme connoisseur

- Video content creation experience (e.g. IG reels and TikTok) is a plus