Product Marketing Manager

Role Summary

We're looking for a Product Marketing Manager who is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.

You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talk

What You'll Do

- Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles

- Lead end-to-end campaign execution across Web3-native channels and performance channels

- Define positioning and messaging for new product features and market segments in partnership with Product and BD

- Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs

- Own budget allocation across channels with a relentless focus on efficiency and ROI

- Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts

- Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem

- Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives

- Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches

- Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users

What We're Looking For

- 3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)

- Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact

- Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly

- You are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it

- Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch)

- Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers

- Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality

- Bilingual in English and Mandarin will be preferred, as we have ecosystem partners in Chinese-speaking region

Bonus Points

- Marketed a self-custody wallet or non-custodial product

- Familiarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking)

- Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocol

- Experience running global marketing campaigns