Commercial Services - UK Country Commercial Lead
About the team
The Commercial Services team is responsible for enabling our members to access Tide tools which allow them to both sell to their customers but also to buy effectively and save time and money. Our aim is to make their commerce and customer management seamless, and manageable fully via Tide. We work closely with Product, BI, CRM, Sales, and Operations teams to translate member and market insights into appealing product enhancements, effective positioning, go-to-market strategies, and campaigns that enhance engagement and retention. We also develop and lead the GTMs for our website builder ‘Own Website’, eCommerce store ‘Own Website Plus’, a new Tide Online Network and customer lead generation and management, besides partner offers to give our members even more value and a suite of customer management tools, with an ambitious roadmap for the next 2 years to extend this offering even further. As a high-impact team, we move quickly from ideation to execution, learning and iterating throughout the process.
About the role
We’re looking for an exceptional Commercial Lead to lead Tide’s Commercial Services growth in the UK. You will sit at the heart of Marketing, Product and Performance, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across areas to deliver.
In this role, you will also be responsible for owning the full Go-To-Market approach, ensuring that all channels and member touch points are considered. This included the end-to-end in-app journeys, as well as the full suite of CRM, Acquisition and OBTM marketing. You’ll need to partner super effectively with both product and marketing teams to make this happen – excellent organisation and communication skills essential. And you’ll be the go to person for any performance and commercial questions.
Some of the things you’ll be doing:
Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for products, ensuring revenue accountability and proactive identification of risks and opportunities.
Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure campaign performance. You will then translate this data into clear recommendations that shape product positioning and communications.
Product Development: Leveraging the commercial and analytics insights, you will partner
with the Product teams to address areas of opportunity. This will include shaping product positioning, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
Go-To-Market Strategy: You’ll lead Go-To-Markets across channels, partnering with excellent sales, operations and CRM marketing teams to deliver best-in-class marketing. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans. You’ll be the enabler for many and guardian of the plan and hold others to account for delivery
Stakeholder Management: As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team.
Market & Competitor Intelligence: Lead ongoing market research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
What we are looking for
7+ years’ product marketing experience in B2B SaaS, B2B2C, Lead generation, fintech or adjacent industries—ideally with subscription-based or tiered pricing products.
Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals.
Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
Proven track record of successful Go-To-Market – delivering holistic, high impact omni-channel campaigns (across sales, CRM marketing, in-app contact points)
Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.
What you’ll get in return:
Competitive salary
Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
24/7 Employee Assistance Programme
25 days holiday with the ability to buy extra days
Professional L&D budget
Referral bonus when you bring your friends to join Tide
Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
Spacious brand new office in Liverpool street with an all-day snacks bar
Enhanced family-friendly leave
24 hours paid volunteering time off per year
Flexible work from home or at the office arrangement
Sabbatical leave