Business Development Representative - East Coast
North American hotel operators are running on legacy, on-premise technology that creates system fragmentation and manual workarounds across everything they do. This BDR role exists to continue to expand the East Coast market for Mews, building qualified pipeline from the first cold call to the booked discovery meeting.
You will work across the East Coast territory, owning outbound prospecting to hotel GMs, revenue managers, and group procurement contacts. The pipeline you build is the commercial foundation for everything Mews does in the East Coast.
What you would do
Run multi-channel cold outreach including calls, emails, and targeted sequences to hotel GMs, revenue managers, and procurement contacts, converting conversations into booked discovery meetings for the Account Executive team
Research and tier new business opportunities in the East Coast market, building pipeline on your own initiative
Track and report pipeline activity to your direct manager on weekly, monthly, and quarterly cadences
Feed market intelligence from hotel operators back to your regional commercial team to sharpen targeting and outreach approach
Utilize AI often to do research and prospecting
What you would bring
Ideally at least six months of experience in an outbound-facing role where you initiated contact and handled rejection, whether BDR, SDR, inside sales, or a high-contact customer-facing position
Living and located on the Central to East Coast, USA
Hospitality experience required
A genuine connection and passion to hospitality, through hotel operations, front desk, reservations, events, food and beverage, or deep curiosity about how hotels work, so you can speak credibly to a GM from the first call
Clear written and verbal communication in both languages, with the ability to adapt your tone for different decision-maker profiles
AI Fluency Level 2 or the equivalent hands-on experience: deliberate use of AI for outreach research and drafting, consistent review before anything goes out, and full ownership of the result
AI Fluency Level 2: In practice, this means using AI to draft and personalise outreach to hotel GMs, giving it real context about the property, the GM's known situation, and the tone that works with hospitality operators, then reviewing and editing before anything is sent. You are actively experimenting with AI sequencing tools and research assistants and building a view on what produces better results with North American prospects. Every message that reaches a prospect is yours.
For more information on AI fluency at Mews, please refer to "AI Fluency at Mews: A Comprehensive Guide for Candidates" on Confluence.
Nice to have
Familiarity with Salesforce and outbound platforms such as Outreach, Salesloft, or LinkedIn Sales Navigator
Prior BDR or SDR experience at a SaaS company with a track record of hitting activity and pipeline targets