Brand Marketer, Retina Products
Brand Marketer, Retina Products
Harrow | Reports to: Lead, Retina Marketing
Position Summary
Owns the retina and in-office brands like biosimilars BYOOVIZ® and OPUVIZ™, plus IOPIDINE®, and adjacent/glaucoma products. Owns biosimilar interchangeability education and payer and HCP trust-building content.
Core Responsibilities
Build and execute tactical plans for retina and in-office procedure brands.
Develop biosimilar education for retina specialists, practice staff, and payers, in collaboration with Medical Affairs and Market Access.
Run merchandising and conversion on the e-commerce platform for adjacent and glaucoma products.
Develop materials with agencies through PRC approval; support execution of retina congresses (e.g., ASRS).
Track brand and campaign KPIs; manage budgets, SOWs, and POs.
Coordinate with the clinical team on new retina product trials and gather feedback.
Own the BYOOVIZ® and OPUVIZ™ brand plans: positioning, biosimilar adoption campaigns, and forecasts.
Serve as the subject-matter expert and brand ambassador for the retina brands they own, internally and externally.
Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
Execute account-based marketing (ABM) tactics for target retina groups and in-office procedure accounts with the field and Strategic Accounts.
Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.
Qualifications & Requirements
Bachelor’s degree; 3–6 years in pharma or biotech marketing, including 2+ in brand or product marketing.
Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
Able to explain technical clinical and reimbursement topics simply.
Experience marketing to the retina subspecialty.
Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.
Preferred Qualifications
Retina, ophthalmology, or biosimilar experience.
Buy-and-bill product experience.
Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.
Position Type
Remote (U.S.)
Travel
Approximately 20%
Comp: 132,500 Plus Bonus