Brand Marketer, Ophthalmic Surgery Products
Brand Marketer, Ophthalmic Surgery Products
Harrow | Reports to: Lead, Ophthalmic Surgery Marketing
Position Summary
Owns product-level execution for Harrow’s ocular surgery brands. Runs day-to-day campaign and content development for ocular surgery brands, keeping each brand visible and growing with eye care professionals.
Core Responsibilities
Build and execute brand plans and tactics for the perioperative/ASC product cluster.
Run merchandising and conversion on the e-commerce platform, including bundles with adjacent products.
Develop surgeon- and ASC-facing materials with agencies, subject to PRC approval.
Support the Lead, Ophthalmic Surgery Marketing on congress execution (e.g., ASCRS) and GPO programs.
Track sales, e-commerce conversion, and campaign KPIs; manage budgets, SOWs, and POs.
Set up drip and nurture campaigns with approved materials to keep customers engaged.
Join pipeline discussions to size market potential and inform pricing and sales estimates.
Serve as the subject-matter expert and brand ambassador for the surgical brands they own, internally and externally.
Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
Execute account-based marketing (ABM) tactics for target ASCs, health systems, and surgical groups with the field and Strategic Accounts.
Run full-funnel campaigns for assigned brands and report on performance at each stage of the funnel.
Qualifications & Requirements
Bachelor’s degree; 3–6 years in pharma, medical device, or healthcare marketing, including 2+ in brand or product marketing.
Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
Comfortable with data and digital or e-commerce performance metrics.
Hands-on experience executing full-funnel marketing campaigns and account-based marketing (ABM) tactics.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.
Preferred Qualifications
Ophthalmic surgical, ASC, or hospital experience.
E-commerce or B2B digital merchandising experience.
Experience with ophthalmic buy-and-bill pharmaceuticals.
Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.
Position Type
Remote (U.S.)
Travel
Approximately 20%
Comp: $132,500 Plus Bonus