Brand Marketer, Ocular Surface Products
Brand Marketer, Ocular Surface Products
Harrow | Reports to: Lead, Ocular Surface Marketing
Position Summary
Owns product-level execution for Harrow’s ocular surface brands—FLAREX, FRESHKOTE, TOBRADEX ST, etc. Runs day-to-day campaign and content development for ocular surface brands, keeping each brand visible and growing with eye care professionals.
Core Responsibilities
Build and execute tactical plans and calendars.
Develop campaigns and content with agencies and the Graphic Designers, through PRC approval.
Create and refresh field resources, email, and digital assets with Digital Marketing.
Manage brand budgets, SOWs, and POs.
Track campaign and brand performance and report monthly to the Lead, Ocular Surface Marketing.
Lead the transition of newly acquired brands into Harrow’s portfolio: materials, PRC submissions, and field tools.
Support speaker bureau, peer-to-peer, and KOL programs, and plan congress presence for assigned brands.
Manage promotional materials inventory and field-facing tools.
Serve as the subject-matter expert and brand ambassador for brands, internally and externally.
Execute omnichannel campaigns for assigned brands across personal and non-personal channels, and track channel performance.
Qualifications & Requirements
Bachelor’s degree; 3–6 years in pharma, biotech, or healthcare marketing, including 2+ in brand or product marketing.
Has taken materials through PRC/MLR review; familiarity with Veeva PromoMats or similar systems and workflows.
Strong project management; able to run several brands at once.
Experience with personal and non-personal HCP promotion; digital experience.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.
Preferred Qualifications
Ophthalmology or eye care experience.
Agency management experience.
Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.
Position Type
Remote (U.S.)
Travel
Approximately 20%
Comp: $132,500 Plus Bonus