Associate Director - Media Strategy & Planning (Remote)

Our work is bundled by teams, not by organizational layers. But it's not all work. Everyone at Monks knows how to have a good time, and everyone contributes to the positive energy of our culture. If you’re intrigued, read on as we may have the dream job for you.

About the opportunity:

In the Associate Director, Media Strategy & Planning position, you will help to shape and execute the online marketing strategies, develop and optimize highly-effective paid campaigns across media channels, with the goal to increase customer base and engagement levels. This is a role where you will partner with client managers and innovation leaders from one of our major technology clients.  Our ideal candidate is an outstanding senior digital marketing leader with experience across all facets of digital marketing, a fast and flexible go-getter who jumps on new opportunities, with a natural aptitude for collaboration. Humility and collaboration are also a big part of their DNA. Sound like you? Then let’s get acquainted!

At this time, all positions are exclusively work from home. Once the company decides to resume normal office operations, your time will be spent in our office, though frequency is subject to change based on business needs and general health and safety considerations.

What you’ll do:

Strategically lead complex media programs for a diverse, global client portfolio, consistently delivering insightful recommendations and action plans that drive high ROI

Manage resources across a global portfolio of paid media programs

Develop comprehensive media strategies and tactically execute online customer acquisition campaigns that align directly with client goals

Lead and execute large-scale paid media campaigns across Google Ads, social media channels, and programmatic platforms

Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking, automation, script creation and reporting

Analyze, review and present Quarterly Business Reviews to stakeholders and recommend areas of growth for the account.

Mentor your team to develop and tactically execute online customer acquisition strategies and campaigns for our client’s products

Responsible for team-wide performance key performance metrics on large scale paid campaigns

Lead strategy and recommendations for customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).

Work closely with multiple clients to drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development.

Oversee client financials and account profitability

Mentor, manage, and grow direct reports

What we need of you:

8+ years of digital marketing experience with deep expertise in Google Ads and Social Media campaign management

History of end-to-end management of digital media campaigns

Exceptional presentation skills, comfortable speaking about and presenting data to clients

Proactive, disciplined, organized, self-starter and highly motivated, comfortable managing uncertainty and working independently

Excellent leadership, management and organization skills

Exceptional ability to communicate cross-functionally within a highly energetic team

Demonstrate ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI

Plus:

Bachelor’s degree required with strong performance in undergraduate coursework and demonstrated analytical success

Subject matter expert on programmatic media and strong knowledge of ad tech platforms (DMP, SSPs, Ad Servers)