VP, Engagement Strategy

Position Overview

The VP, Engagement Strategy turns brand strategy into connected omnichannel engagement. This senior leader defines how audience insight, behavioral science, content, media, CRM, field engagement, technology, and measurement work together across the customer journey. The VP leads clients and integrated teams from insight through activation and optimization, while helping grow BGBx's Engagement Strategy capability.

Key Responsibilities

Engagement & Omnichannel Strategy

Lead audience-centered, behaviorally informed omnichannel strategies across HCP, patient, caregiver, payer, and other stakeholder audiences

Translate brand and business strategy into connected journeys, engagement architectures, channel roles, sequencing, triggers, and activation roadmaps

Define how content, media, CRM, field, social, experiential, and digital interactions work together to move audiences toward desired behaviors

Make clear strategic choices and tradeoffs that focus investment on the moments and interactions most likely to create impact

Audience, Content & Experience

Turn research, segmentation, behavioral data, cultural context, and market dynamics into actionable audience understanding

Identify the beliefs, motivations, barriers, decision pathways, and moments of receptivity that engagement must address

Shape content and experience strategy so each interaction has a clear role, purpose, call to action, and connection to what happens next

Maintain the strategic throughline as work moves from strategy into creative development, implementation, and optimization

Measurement & Optimization

Define engagement objectives, KPI frameworks, signal plans, and learning agendas

Design closed-loop approaches that use customer response and performance data to improve content, channels, sequencing, and future engagement

Turn performance findings into clear strategic implications and optimization recommendations

Client, Growth & Team Leadership

Serve as a trusted strategic partner to senior clients and lead executive presentations, workshops, and high-stakes strategic conversations

Lead engagement and omnichannel strategy for pitches, organic growth opportunities, and capability development

Manage, mentor, and develop strategists while raising the quality, consistency, and visibility of BGBx's Engagement Strategy offering

Qualifications

10+ years of relevant experience across engagement strategy, omnichannel strategy, experience planning, digital strategy, CRM strategy, integrated strategy, or related disciplines

Significant pharmaceutical, healthcare, or life sciences experience, preferably in an agency, communications, or consulting environment

Proven ability to lead complex engagement strategy from audience insight and problem definition through activation, measurement, and optimization

Strong understanding of HCP and patient journeys and the strategic roles of media, CRM, digital, social, field engagement, data, analytics, experience design, and marketing technology

Fluency in how personalization, marketing automation, modular content, next-best action, and decisioning can support omnichannel engagement

Strong client leadership, facilitation, executive communication, and strategic storytelling skills

Experience leading pitches, growing client relationships, and managing or developing strategists

Working knowledge of pharmaceutical regulatory, privacy, consent, and compliance considerations

Preferred Experience

Experience across both HCP and patient engagement and across launch, growth, or mature brand challenges

Experience translating global strategy into locally relevant engagement approaches

Practical experience with advanced segmentation, dynamic personalization, closed-loop marketing, or AI-enabled planning and optimization

Experience building or evolving an engagement, omnichannel, digital, or experience strategy capability

Interview Process

Candidates will be invited to discuss two anonymized examples of work they personally led, including one demonstrating end-to-end omnichannel strategy. We are most interested in problem framing, strategic choices, cross-functional leadership, measurement, and impact. Confidential client information and unpaid speculative work are not required.

Salary Range: $185,000 - $215,000

BGBx is headquartered in New York City, and the salary range listed reflects the expected base compensation for this role in the New York City metropolitan area. This position may be performed remotely within the United States. For candidates located outside the New York City area, compensation will be adjusted to reflect the applicable market for the employee's primary work location. Final compensation will be determined based on geographic location, experience, qualifications, and other job-related factors.