Sr. Content Designer

6sense · Bengaluru, Karnataka, India · Design

Posted 2026-09-30

Apply for this role →

About the Role :

We're looking for a Sr. Content Designer to shape how people experience our product through words — across screens, flows, and increasingly, conversations with AI. You'll partner closely with Product, Design, Research, and our AI/ML teams to craft content that's clear, useful, and on-brand, whether it's a button label, an onboarding flow, or a multi-turn exchange with an AI assistant.

This role is for someone who thinks in systems, writes with precision, and is genuinely energized by the shift toward conversational and AI-generated interfaces — not just traditional UI copy.

What You'll Do :

Own content design end-to-end for a product area: from early flow sketches through shipped, measured experiences.

Design conversational flows for chat-based and voice interfaces, including multi-turn dialogue, disambiguation, error recovery, and graceful fallback when the AI doesn't know the answer.

Write, test, and iterate on prompts and system instructions that shape AI-generated content surfaced to users — balancing tone, accuracy, brevity, and safety.

Partner with ML/AI engineers to evaluate model outputs for voice, clarity, bias, and hallucination risk, and build feedback loops to improve them over time.

Build and maintain content patterns, voice & tone guidelines, and a scalable content design system that covers both static UI and dynamic/AI-generated content.

Collaborate with PMs, designers, and researchers from discovery through delivery; represent the user's need for clarity in every product decision.

Use qualitative research and quantitative metrics (task success, drop-off, CSAT, containment rate for AI flows) to inform and defend content decisions.

Review and elevate the work of other writers and designers; mentor junior content designers.

Advocate for accessible, inclusive, plain-language content across the product.

What We're Looking For :

5+ years of experience in content design, UX writing, or a closely related field, with at least 1–2 years working on conversational or AI-driven surfaces.

Conversational design experience — you've designed chatbot, voice assistant, or AI-agent flows and understand turn-taking, context handling, and failure states.

Hands-on prompting / prompt engineering experience — you've written and refined prompts or system instructions for LLM-powered features, and you can talk concretely about how prompt structure affects tone, reliability, and safety of output.

A portfolio that demonstrates strong craft in traditional UX writing and at least one project involving conversational or generative AI content.

Comfort working directly with AI/ML teams — reading model outputs critically, giving structured feedback, and iterating quickly.

Strong systems thinking: you can design a single string and a scalable pattern in the same day.

Excellent editing skills and an ear for voice, tone, and plain language.

Experience partnering cross-functionally in a fast-moving, ambiguous product environment.

Familiarity with accessibility standards (WCAG) and inclusive writing practices.

Experience with tools like Figma, Ditto (or a similar content design/collaboration platform), a content-ops/localization platform, and an LLM playground or console (e.g., Claude, ChatGPT, or similar).

Nice to Have :

Experience building a conversational design system or an AI content style guide from scratch.

Familiarity with agentic or RAG-based product patterns, multi-modal AI experiences, or evaluation frameworks for generative content.

Background in linguistics, taxonomy, or information architecture.

Prior experience shipping AI features at a B2B SaaS or Martech/AI company.

Apply for this role →

← Back to all jobs