Social Media Marketing (Part-Time)
About Wonderschool
Wonderschool’s mission is to ensure every child has access to early childhood education that helps them realize their full potential. We empower small business owners - child care providers - to launch and grow in-home programs through cutting-edge software, personalized coaching, and responsive support. We also partner with governments to modernize public child care infrastructure.
Our team is small, fast-moving, and deeply motivated by the impact we create in families and communities across the country.
About This Role
We are hiring a part-time Social Media Marketing team member in San Francisco to create content, build community, and grow engagement with child care providers and families.
This role focuses primarily on Instagram, with TikTok as a secondary channel, and is ideal for creators who love blending education, inspiration, and strategy to grow and engage audiences.
Responsibilities
Content Strategy & Creation
Developing and executing a high-quality content strategy for Instagram and TikTok aligned with Wonderschool’s mission
Creating engaging, inspiring, and educational content (Reels, Stories, TikToks, carousels, etc.)
Crafting content that inspires child care providers to build high-quality, sustainable programs
Developing parenting content that encourages and supports caregivers
Creating messaging that empowers educators to grow their income and careers
Staying current on trends in early education, neuroscience, finance, and digital marketing
Community Growth & Engagement
Building and nurturing an engaged community through comments, DMs, and conversations
Developing relationships with influencers, educators, and child care advocates
Identifying and testing growth strategies to increase followership among child care providers and prospective educators
Leveraging user-generated content and collaborations to expand brand reach
Analytics & Performance Optimization
Tracking and analyzing performance metrics (engagement, reach, follower growth, etc.)
Running experiments to optimize content formats, hashtags, and posting cadence
Sharing regular insights and recommendations to improve performance and impact
Qualifications
Strong storytelling skills and the ability to adapt messaging for different audiences
Proven experience growing and managing Instagram and TikTok accounts
Deep understanding of social media trends, formats, and best practices
Data-driven mindset with comfort analyzing and optimizing performance
Experience with social media management tools (e.g., Later, Sprout Social, Hootsuite)
Passion for education, child care, and financial empowerment
Comfort working independently with high ownership and creativity
Location and Employment
This is a part-time employee role, remote within San Francisco, California. You will work from home; there is no office attendance requirement.