Social Media Community Manager
About this role
You'll help build and engage Coursera's global learner community across organic social channels, sitting at the intersection of social strategy, audience engagement, learner advocacy, and brand storytelling. Rather than managing reactions alone, you'll develop proactive engagement approaches that increase Coursera's visibility, strengthen learner relationships, and surface insights that inform social content and broader marketing strategy. You'll partner closely with Social, Brand, Content, Learner Support, PR/Comms, and external agency partners to ensure Coursera shows up with a timely, thoughtful, and learner-centered voice. You'll also identify learners with compelling stories, build a pipeline for follow-up, and help translate community conversations into content opportunities, testimonials, and strategic insights.
About your skills
Social Media Management
Core skill for managing community voice, engagement, and interactions across Coursera's organic social platforms daily.
Social Listening
Critical for identifying community trends, learner sentiment shifts, and emerging platform behaviors to inform strategy.
Community Outreach
Vital for building learner story pipeline, identifying compelling outcomes, and conducting thoughtful learner outreach.
What you'll be doing
Develop and execute proactive community engagement strategies across Coursera's organic social channels, including LinkedIn, Instagram, Threads, TikTok, YouTube, Facebook, X, and emerging community surfaces like Reddit to grow brand visibility and deepen learner connection
Manage Coursera's community voice across social platforms by responding to high-priority learner comments, mentions, repost opportunities, and engagement moments, while coordinating with agency support for general comment response
Identify community trends, learner needs, sentiment shifts, and emerging platform behaviors, then translate findings into actionable recommendations for social content, campaigns, and audience engagement strategy
Build and maintain a learner story pipeline by identifying learners with compelling outcomes or experiences, conducting thoughtful outreach, and coordinating follow-up with relevant internal partners
Partner with Learner Support, Social, Brand, Content, PR/Comms, Legal, and agency teams to escalate sensitive issues, align on messaging, and ensure community interactions reflect Coursera's brand and values
Track and report on community engagement, proactive outreach, learner story sourcing, sentiment, and recurring themes to measure impact and inform ongoing strategy
Qualifications
5+ years of experience in community management across major social platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, Threads, Reddit, or X
Experience using social media management, social listening, or reporting tools to monitor engagement, sentiment, and audience trends, and to source customer stories for marketing purposes
Experience building proactive community engagement programs that go beyond inbound response management
Experience navigating sensitive customer or community issues with sound judgment, empathy, and clear escalation practices
Compensation
This role is available in the following US Pay Zones:
US Zone 3: $121,550 - $143,000
US Zone 4: $113,050- $133,000
At Coursera + Udemy, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
US Pay Zones
US-Z1: Bay Area
US-Z2: NYC and Seattle Metro
US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI
Posting Date: September 23, 2026
Application Window:
We anticipate the application window will be open until 9/29/2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.
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