Head - Growth
ABOUT THE TEAM:
As the Head of Growth – India, you will own the strategy and execution for accelerating Tide India's growth across the customer lifecycle — from acquisition and conversion through activation, engagement, monetization and retention.
You will identify the biggest growth opportunities across customer segments, products, channels and geographies, build scalable growth engines, and work cross-functionally to turn these opportunities into measurable business outcomes.
This is a highly strategic and hands-on leadership role. You will combine commercial thinking, customer insight, data, experimentation and strong execution to build a sustainable growth model for Tide India.
ABOUT THE ROLE:
Own the India Growth Strategy
Develop and execute Tide India's growth strategy across customer acquisition, activation, engagement, monetization and retention.
Identify high-potential customer segments, geographies, channels and use cases for expansion.
Translate India business priorities into clear growth objectives, initiatives and measurable outcomes.
Build a scalable growth roadmap aligned with Tide's overall India strategy.
Generate Digital acquisition campaigns for multiple business namely Lending, Acquiring , wealth & multiple tide products.
Drive Customer Acquisition & Conversion
Build and scale multiple customer acquisition channels across digital, partnerships, referrals, ecosystems and other relevant channels.
Own acquisition economics including CAC, ROAS, payback period, conversion rates, and LTV/CAC.
Own the complete digital funnel: traffic → lead/application → KYC → approval → activation → first transaction → repeat usage.
Identify opportunities to improve conversion rates and reduce customer acquisition costs.
Develop differentiated acquisition strategies for SMB and mid-market customer segments.
Build Activation & Lifecycle Growth
Improve customer onboarding, activation and early engagement across Tide's products.
Build a lifecycle marketing strategy covering onboarding, activation, engagement, retention, reactivation, and cross-sell.
Develop lifecycle strategies to increase product adoption and customer engagement.
Identify opportunities for reactivation, cross-sell and upsell across Tide's product ecosystem.
Partner with Product and CRM teams to design and test personalized customer journeys.
Drive Monetization & Revenue Growth
Identify opportunities to increase revenue and customer lifetime value.
Develop strategies around product adoption, cross-sell, upsell and customer expansion.
Partner with Product, Commercial and Finance teams to evaluate and priorities growth opportunities.
Establish clear measurement frameworks for revenue contribution from growth initiatives.
Product & Technology Partnership
Collaborate closely with Engineering and Product leaders to deliver a seamless, high-converting credit journey.
Convert user feedback and commercial data into actionable product enhancements.
Evaluate and execute strategic growth programs by balancing potential output, execution effort, risk, and scalability.
Deploy intelligent automation, machine learning models, and tailored user journeys to optimize operational efficiency and user satisfaction.
Build a Data-Led Growth Culture
Establish a robust growth measurement framework across the customer funnel.
Define and track metrics such as acquisition, conversion, CAC, activation, retention, engagement, revenue and LTV.
Use customer and business data to identify growth opportunities and priorities investments.
Build a strong experimentation culture through A/B testing and continuous optimization.
Lead Cross-Functional Growth
Work closely with Marketing, Product, Sales, Partnerships, Operations, Data and Finance to deliver growth initiatives.
Create alignment around growth priorities and ensure clear ownership across teams.
Influence senior stakeholders and drive execution across multiple functions.
Build and lead a high-performing Growth team as the function scales.
WHAT WE ARE LOOKING FOR:
12+ years of experience in growth, commercial strategy, customer growth, GTM, digital businesses or related areas.
Proven experience building and scaling growth engines in fintech, consumer technology, SaaS, digital platforms or other high-growth businesses.
Strong understanding of the complete customer lifecycle — acquisition, conversion, onboarding, activation, engagement, retention and monetisation.
Experience managing significant growth targets and translating strategy into measurable business outcomes.
Strong understanding of customer segmentation, funnel optimization, experimentation and growth analytics.
Experience working across digital acquisition, CRM/lifecycle, partnerships and other distribution channels.
Strong commercial and analytical mindset, with the ability to connect customer metrics to revenue and business performance.
Demonstrated ability to influence Product, Marketing, Sales, Partnerships and senior leadership.
Experience building and leading teams in a fast-paced, high-growth environment.
Strong understanding of the Indian SMB/SME ecosystem would be an advantage.
Experience in a regulated financial-services environment would be valuable.
WHAT YOU’LL GET IN RETURN:
Competitive salary
Self & family health insurance
Term & life insurance
OPD benefits
Mental wellbeing through Plumm
Learning & development budget
WFH setup allowance
25 annual leaves
Family & friendly leaves
Stock options