Social Data & Insights Manager
Role: Social Data & Inisights Manager
Location: New York
About the role:
As an individual contributor, the Social Data & Insights Manager owns the social data and listening function within the studio. You'll work across platforms and tools to extract, structure, and synthesise performance data into clear, actionable recommendations — giving creative, strategy, and account teams a reliable, evidence-based view of what's working and why.
This role sits at the intersection of data, strategy, and creative. It requires someone equally at home building listening query logic, developing weighted metric frameworks in Excel, and presenting a performance narrative to senior stakeholders.
What you will be doing:
Build and maintain social listening queries across platforms such as Talkwalker, Brandwatch, Sprout Social, and Sprinklr to track brand health, audience sentiment, and content trends
Analyse organic and paid social metrics to assess content and campaign performance across major platforms (Meta, TikTok, LinkedIn, X, YouTube)
Craft clear, insight-led narratives from performance data that directly inform creative decisions and strategic recommendations
Develop and maintain weighted social metric frameworks using Microsoft Excel and Microsoft AI tools to surface meaningful, comparable performance signals
Synthesise data from multiple platforms into structured, accessible reports for internal teams and client stakeholders
Partner with creative, strategy, and account teams to integrate insights into campaign planning and content development
Monitor the competitive and cultural landscape using social listening to identify emerging audience behaviours and platform trends
Contribute to the ongoing evolution of the studio's data tools, reporting infrastructure, and measurement standards
What you need to be great in this role:
Proficiency with social listening and analytics platforms such as Talkwalker, Brandwatch, Sprout Social, or Sprinklr
Ability to build effective listening queries that surface relevant, high-quality data from social platforms
Solid understanding of organic and paid social metrics — what they measure, how they interact, and what they mean for creative performance
Experience crafting data-driven narratives that connect performance signals to clear creative and strategic conclusions
Confident working in Microsoft Excel, including building structured data models and weighted metric formulas; familiarity with Microsoft AI tools is a plus
Clear, structured communicator — able to translate complex data into accessible insights for non-technical audiences
Comfortable creating and leading client-facing presentations
Gen AI & Agentic Thinking
Proficiency with Gen AI tools relevant to data analysis and insights workflows, with genuine curiosity about how AI can enhance data processing and pattern recognition
Experience building AI-assisted workflows for insight generation and content performance analysis
Ability to critically evaluate AI outputs and apply sound human judgement before sharing conclusions
Agentic mindset: a systematic approach to breaking complex data challenges into clear, manageable steps
Req ID: 18624
#LI-JB1 #LI-MIDSENIORAt the time of this posting, the base salary for this position may range according to what's stated below. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.
Salary Range
$102,000—$114,000 USD
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