Senior User Reach & Lifecycle Manager
About the Role
We are looking for an experienced User Reach & Lifecycle professional with a strong background in the crypto industry, exceptional data-driven thinking, and proven leadership capabilities.
This is a leadership pipeline position. The successful candidate will initially take ownership of key business initiatives, with the opportunity to progressively assume team leadership responsibilities based on performance and demonstrated capabilities.
The ideal candidate should have a deep understanding of crypto user behavior, trading products, and market dynamics, with the ability to drive the evolution of user engagement toward data-driven personalization, intelligent recommendations, and automated reach.
Key Responsibilities
User Lifecycle Management
Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation.
Segment users based on behavioral data, trading activity, asset holdings, and product preferences to deliver targeted engagement strategies.
Optimize lifecycle conversion funnels to improve trading activity, retention, reactivation, and long-term user value.
Personalization & Intelligent Recommendations
Design personalized engagement strategies and recommendation logic based on user behavior, interests, lifecycle stages, and real-time context.
Collaborate with Product, Data, and Algorithm teams to develop and implement user profiling, recommendation rules, and intelligent decision-making capabilities.
Establish recommendation prioritization, user-content matching, and performance evaluation mechanisms to improve relevance and conversion.
Market & Trading Scenario Engagement
Develop systematic market-triggered engagement strategies based on price movements, market trends, asset holdings, watchlists, and trading preferences.
Build real-time or near-real-time engagement triggers and optimize message relevance, timing, and frequency.
Improve the alignment between market insights and user interests to drive trading engagement and conversion.
Automated Reach & Engagement
Develop intelligent and automated engagement strategies across Push, Email, Inbox, In-App, Banner, Popup, and other owned channels.
Design automated engagement scenarios and trigger logic based on user lifecycle stages, behavioral signals, and market events.
Establish cross-channel prioritization, frequency capping, suppression rules, and channel orchestration to improve efficiency and user experience.
Drive the implementation and scaling of automated engagement capabilities while reducing manual operations.
Data Analytics & Business Growth
Establish key performance metrics for user engagement and lifecycle management, leveraging funnel analysis, user segmentation, cohort analysis, and A/B testing.
Evaluate engagement effectiveness and incremental business impact to continuously optimize strategies.
Drive measurable improvements in user activation, trading conversion, retention, and reactivation.
Project Leadership & Team Management
Lead complex cross-functional initiatives involving Product, Data, Algorithm, Engineering, and business teams, ensuring successful execution and measurable outcomes.
Develop clear project roadmaps, priorities, and milestones while proactively resolving execution challenges.
Demonstrate strong people management and talent development capabilities, with the potential to take on broader team leadership responsibilities.
Requirements
5+ years of relevant experience in crypto exchanges, with a deep understanding of exchange products, business models, and user lifecycles.
Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects, with the ability to design and implement effective engagement strategies.
Exceptional data sense and analytical thinking, with strong capabilities in user behavior analysis, segmentation, conversion funnels, and experimentation.
Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core trading products, including Spot and Derivatives.
Hands-on experience building automated engagement or lifecycle management frameworks, with a track record of scaling operational strategies.
Previous people management experience, including goal setting, team development, and cross-functional collaboration.
Strong project ownership and execution capabilities, with a proven track record of driving complex initiatives from 0 to 1 and delivering measurable business results.
Highly ambitious, resilient, results-oriented, and accountable, with the ability to thrive in a fast-paced, high-pressure environment.
Fluent in both English and Chinese as working languages, and willing to be based in Abu Dhabi, UAE.