[EU] Senior Growth Product Manager — User Activation (Europe)

Responsibilities

Own the end-to-end App user experience, driving improvements in product distribution efficiency and user journey fluency

Establish App-wide product experience standards and design guidelines to ensure consistency across touchpoints

Lead user-facing design for innovative products (e.g., AI-powered trading), exploring new approaches to improve trading retention

Define user segmentation and conversion strategies for trading products to increase transaction frequency and depth

Own the localization strategy for European markets — ensure product flows, copy, visuals, and UX patterns are adapted for key EU markets (e.g., DACH, France, Benelux, Nordics, Southern Europe, CEE), accounting for cultural nuances, local user behavior, and regional regulatory requirements (MiCA, local AML frameworks)

Drive regional activation & conversion optimization — identify market-specific friction points in the European user journey and tailor onboarding, KYC flows, nudges, and feature presentation to local user expectations and compliance requirements

Requirements

5+ years of user-facing product experience; trading platform or fintech background preferred

Proven ability to take innovative products from 0 to 1 with hands-on execution

Platform-level product thinking — able to build frameworks and standards that scale team output

Experience with user segmentation and conversion funnel optimization; data-informed decision making

Strong cross-functional communication skills; able to drive results independently in complex orgs

Experience managing localization for multi-market European products — understanding of i18n workflows, vendor management, and how to balance a global product with local relevance across fragmented European markets

Deep familiarity with European user behavior and market nuances — understanding of how product expectations, payment preferences, trust signals, and communication styles differ across Western, Northern, Southern, and Central/Eastern Europe

Awareness of European regulatory landscape — working knowledge of MiCA, GDPR, and how compliance shapes the user experience (KYC/KYB flows, risk disclosures, marketing restrictions)

Bilingual in English and Mandarin would be preferred