Senior Product Marketing Manager - New Products

ABOUT THE ROLE

Ramp is building new products that can reshape how finance teams operate. These products begin before the market playbook is obvious: the customer problem is still being sharpened, the product is evolving quickly, and the path from early signal to durable growth must be built.

We are hiring a Product Marketing Manager, New Products to lead that work. You will be embedded with Product and Engineering from the earliest stages, using customer and market insight to help choose the audience, shape the product, define the story, and build the commercialization and adoption motion.

This is not a launch-calendar or asset-production role. You will own the full business read for the product: customer problem, ICP, positioning, product readiness, launch, pipeline, activation, adoption, retention, proof, and the next product or GTM intervention.

WHAT YOU'LL DO

- Shape product strategy early. Bring customer, market, and competitive evidence into product decisions before the roadmap is fixed. Help the team identify the wedge, target segment, table stakes, differentiators, and highest-leverage problems to solve.

- Find product-market clarity. Define the ICP, buyer, user, jobs to be done, workflow, alternatives, and reasons customers will switch or expand.

- Own the product narrative. Build the canonical positioning, messaging, claims, proof, and competitive story. Translate technical and operational complexity into a clear customer value proposition without flattening how the product works.

- Design the zero-to-one GTM. Determine how the product should enter the market, including audience, channel, pricing and packaging inputs, sales motion, self-serve motion, launch sequence, and adoption plan.

- Lead launches end to end. Coordinate Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners around one launch strategy, readiness bar, and set of measurable outcomes.

- Build commercialization, not just awareness. Create the programs, enablement, proof, and feedback loops that turn interest into qualified pipeline, activation, retained usage, expansion, and revenue.

- Work deeply with Product and Engineering. Understand the product's architecture, data, constraints, and trust model well enough to influence tradeoffs and explain it credibly to both technical and business audiences.

- Create the customer learning system. Develop direct relationships with buyers and users, run structured discovery, capture objections and product gaps, and turn what you learn into product and GTM decisions.

- Own the business scorecard. Define leading and lagging indicators, build a clear operating read, diagnose what is moving or stuck, and recommend the next intervention.

- Build proof and competitive intelligence. Develop customer evidence, use cases, benchmarks, and a current view of the market that improve both product decisions and GTM execution.

- Use AI as an operating advantage. Apply AI to research, synthesis, analysis, content development, and repeatable workflows—and help the team raise its standard for speed and quality.

- Create the new-products playbook. Build a repeatable method for taking an emerging product from customer signal to product-market clarity, launch, commercialization, and scaled growth.

WHAT YOU'LL NEED

- 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led GTM function, including significant ownership of a product or business outcome.

- Demonstrated zero-to-one experience with a new product, category, platform, or business line—from early customer discovery through launch and adoption.

- A record of influencing product strategy using customer, market, competitive, and performance evidence.

- Strong customer instincts. You can run discovery, identify the real workflow and buying problem, and separate a loud request from a durable market signal.

- Technical and operational fluency. You can learn a complex product, work credibly with Product and Engineering, and explain how it works to different audiences.

- Exceptional written and verbal communication. You can produce a sharp product narrative, an executive recommendation, a launch plan, and a sales story that survives contact with customers.

- Strong data literacy. You can define and interpret activation, adoption, retention, pipeline, conversion, revenue, and product-usage metrics and turn the findings into a decision.

- Proven ability to lead senior partners across Product, Engineering, Sales, Growth, Creative, and Marketing without relying on formal authority.

- High agency and comfort with ambiguity. You build the first version, test it with customers, make tradeoffs, and improve it quickly.

- Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

NICE TO HAVE

- Experience in fintech, payments, accounts receivable, accounting, developer tools, data infrastructure, AI, or another technical and workflow-heavy category.

- Experience taking a product from incubation through product-market fit and scaled commercialization.

- Experience with both product-led and sales-led growth motions.

- Experience contributing to pricing and packaging decisions.

- Experience as an early or founding PMM, product manager, founder, or operator in a fast-moving product area.