Lead Product Marketing Manager - Verticals

ABOUT THE ROLE

Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar.

We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage.

You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win.

This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.

WHAT YOU'LL DO

- Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.

- Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.

- Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.

- Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.

- Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.

- Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.

- Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.

- Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.

- Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.

- Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.

- Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.

WHAT YOU'LL NEED

- 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.

- Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.

- Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.

- A record of influencing product strategy using customer, competitive, market, and funnel evidence.

- Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.

- Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.

- Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.

- Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.

- High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.

- Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

NICE TO HAVE

- Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.

- Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.

- Experience marketing a multi-product platform rather than a single point solution.

- Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.

- Experience building a new PMM or industry-marketing function from the ground up.