Senior Field Marketing Manager, Civil Government & Commercial

We are looking for a Senior Field Marketing Manager to strategize, execute, and scale our North American events portfolio. In this role, you will own our North America event footprint, including flagship industry conferences, regional user groups, executive roundtables, custom roadshows, and partner activations. You will sit at the intersection of our marketing engine and the regional sales team, transforming brand initiatives into localized experiences that fill the sales funnel and accelerate revenue. Ideal candidates are event strategists who bring an analytical, data-driven approach alongside exceptional event design expertise.

This is a full-time, remote position based in the United States. If located near an office, you are expected to work from that office 3 days per week.

Impact You'll Own:

Lead the end-to-end strategic planning, project management, and execution of the North American event calendar.

Curate a diverse mix of events tailored to the NA market, including major national trade shows, regional field activations, proprietary roadshows and executive dinners.

Direct all event operations, including venue sourcing, contract negotiations, booth design, audio/visual production, catering and onsite logistics.

Execute integrated, multi-channel marketing campaigns across email, digital, and direct mail to drive attendance to regional events.

Collaborate with product marketing, creative, and digital marketing teams to produce localized event messaging, content and campaign assets.

Partner with NA Sales Leadership, Account Executives, and Sales Development teams to equip them with enablement materials and target account lists.

Drive post-event follow-up cadences to ensure leads are seamlessly qualified, transitioned, and tracked through the sales pipeline.

Establish and track KPIs for all NA event initiatives, evaluating cost-per-lead, pipeline generated, accelerated opportunities, and ROI.

Deliver comprehensive post-mortem analysis to leadership to inform future strategic investment and budget allocations.

Manage the North America event budget, vendor sourcing, contract negotiations, and external agency networks.

What You Bring:

6+ years of relevant work experience in field marketing, event management, or demand generation.

Bachelor’s degree or equivalent practical experience.

Experience planning and executing complex, multi-channel field activations, trade shows, and corporate events.

Proficiency with CRM and marketing automation platforms such as Salesforce to capture event leads and measure pipeline impact.

Ability to manage event production budgets, negotiate vendor contracts, and track ROI performance metrics.

Ability to travel regionally within North America as required for event execution.

What Makes You Stand Out:

Experience managing event programs targeting Civil Government (CivGov) or enterprise commercial sectors.

Experience collaborating directly with cross-functional sales development and field sales teams on pre- and post-event lead generation.

Application Deadline:

11:45p / 23:45 PT on the date stated below. Applications are reviewed on a rolling basis. This posting may be removed earlier than projected if a suitable pool of applications has been received. For this reason, we recommend applying as soon as you are able to.

Benefits While Working at Planet:

These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.

Comprehensive Medical, Dental, and Vision plans

Health Savings Account (HSA) with a company contribution

Generous Paid Time Off in addition to holidays and company-wide days off

16 Weeks of Paid Parental Leave

Wellness Program and Employee Assistance Program (EAP)

Home Office Reimbursement

Monthly Phone and Internet Reimbursement

Tuition Reimbursement and access to LinkedIn Learning

Equity

Commuter Benefits (if local to an office)

Volunteering Paid Time Off

Compensation:

The US base salary range for this full-time position at the commencement of employment is listed below. Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. The range displays our typical hiring range for new hire salaries in US locations only. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

#LI-REMOTEUS National Salary Range

$112,900—$141,100 USD

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