Senior Data Analyst
THE OPPORTUNITY
This is an opportunity to join U-Studio, OLIVER’s award-winning in-house agency for Unilever, as Data Analyst, leading weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking.
THE ROLE
You'll be the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems, audience deep-dives to competitive benchmarking, you'll deliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices.
This isn't a role that sits in a silo producing dashboards. You'll be embedded in the creative and strategic process, ensuring data informs briefs, shapes content decisions, and proves the value of the studio's work. We're looking for someone who combines analytical rigour with strong communication skills, someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better, strategies that are sharper, and a client team that trusts data to guide decisions.
WHAT YOU'LL DO
Performance Analysis and Reporting
Deliver regular social insight reporting, build measurement frameworks and social benchmarking, informing social strategies and future recommendations
Carry out analysis and audits of Dove's social channels to understand effectiveness and identify platform, content, and audience insight recommendations
Bring together social data from different sources to build meaningful and actionable output like audience segments, content pillars, and format effectiveness that inform what experiences and content we serve
Track and report on campaign performance across organic, paid, influencer, and UGC content, connecting activity to measurable outcomes in engagement, reach, brand sentiment, and consideration
Insight and Strategy
Use social listening tools to track brand reputation, audiences, and content, as well as brand reputation and crisis management, to identify emerging cultural trends, opportunities, and threats
Translate performance data and audience insight into clear, actionable recommendations that directly inform content strategy, creative briefs, and publishing decisions
Conduct competitive and category analysis within beauty and personal care, identifying where Dove is outperforming and where there are gaps to close
Partner with strategists and social media managers to ensure data is embedded in the planning process, not just the review process
Measurement Innovation
Identify new, innovative ways to measure effective social activity, including but not limited to custom metrics, measurement approaches, and AI-driven or agentic automated reporting solutions
Embed best practice measurement, reporting, and insight generation at the heart of all the studio's work
Develop tailored measurement approaches for different content types, creator partnerships, and campaign formats, ensuring the studio can clearly demonstrate the value of its output
Tools, Platforms, and Partnerships
Act as the champion for insight tools and associated products and services across the studio
Own and develop relationships with key suppliers within the tech stack to maximise usage and effectiveness
Manage and optimise the studio's use of social analytics, listening, and reporting platforms, ensuring the team has access to the right data at the right time
Stakeholder Communication and Culture
Act as an evangelist on how to best measure and act on insight, internally as well as with client partners
Present performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders, distilling complex data into clear, compelling narratives
Foster a culture of learning and expertise within social measurement by proactively organising learning sessions, training, and sharing industry updates. Embrace and be at the forefront of developments in social platforms, measurement, and metrics
WHAT YOU BRING
5+ years of experience in social analytics, data analysis, or digital performance measurement, with a strong focus on social media for consumer brands
Expert knowledge of social metrics across organic, paid, and influencer activations, with the ability to build an integrated view of social performance
Expert using social management platforms such as Brandwatch, Meltwater, Talkwalker, Dash, and Sprinklr, as well as native social platform analytics
Strong ability to build analytical solutions that aggregate and mine data from numerous sources to create richer insights
Excellent communication and data storytelling skills, with the ability to distil complex ideas for non-technical audiences
A strategic thinker with an innovative approach to data, pushing the boundaries of how data can be used to decode social effectiveness
Strong critical-thinking and problem-solving skills with a keen eye for detail
Experience working with paid social data and associated performance metrics
Proactive ability to identify client and project needs and build tailored solutions accordingly
Confident and proficient in presenting to senior client and internal stakeholders
Experience in beauty, personal care, wellness, or FMCG is a strong plus
An active interest in the evolution of social media and how these developments impact performance for brands
Collaborative team player, open minded
Professional proficiency in English; additional languages are a plus
Gen AI and Agentic Thinking:
Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity) to support data analysis, trend identification, report generation, and insight synthesis
Agentic mindset: ability to break down complex analytical challenges, identify the most effective approach, and deliver systematic, actionable outputs
Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of social insight
Understanding of AI capabilities and limitations, with strong human oversight and critical evaluation of AI-generated analysis
Ability to guide the wider team in using data and AI tools effectively and responsibly
Qualifications:
Formal bachelor´s Degree is a must.
Must live in Mexico City or metropolitan area.
Mid Level to advanced Professional proficiency in English, writing and speaking is required.
Experience working with digital campaigns.
NICE TO HAVE
Experience working on Dove or Unilever brands
Experience in an in-house agency, embedded studio, or social-specialist environment
Proficiency with data visualisation tools (such as Looker Studio, Tableau, or Power BI)
Experience with influencer performance measurement and creator content analytics
Familiarity with social commerce metrics and conversion tracking
Experience building automated dashboards or reporting workflows
Knowledge of brand tracking, sentiment analysis, or audience research methodologies beyond social platforms
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