Sales Development Representative EMEA, London

Cresta · United Kingdom (Remote) · Sales & BD

Posted 2026-06-29

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About the role:

As a Sales Development Representative (SDR) in EMEA, London Region, you will be responsible for building the sales pipeline through outbound prospecting and inbound qualification. You will help generate qualified leads that result in new business, supporting our scaling efforts and contributing to the success of our team. We are looking for driven professionals with sound business acumen, strong technical aptitude and natural sales instincts to join our fast growing sales organization.

Responsibilities:

Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach

Write effective and compelling messaging to engage targeted accounts

Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth

Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta

Partner with account executives to help generate meetings and sales pipeline

Create and prioritize target account and contact lists

Conduct high level conversations with executives in prospect accounts

Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated

Assist with drafting sales pitches, presentations, reference material, and other documents as required

Qualifications We Value:

Bachelor’s degree in Business, Marketing, Communications, or related field

6+ months prior sales experience (within a Software/High Tech company preferred)

Ability to work in a time-sensitive and high-volume environment

Highly competitive personality

A positive attitude: You’re a team player and you’re resilient in the face of challenges and are not afraid to hear “no thank you!”

Self-starter always looking for ways to do your job better. When you see an opportunity, you jump on it

Strong organizational skills with ability to effectively prioritize

Articulate with strong business acumen

You’re a clear, concise, and compelling storyteller across written, verbal, and visual

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

Comprehensive medical, dental, and vision coverage with plans to fit you and your family

Paid parental leave for all new parents welcoming a new child

Remote work setup budget to help you create a productive home office

Monthly wellness and communication stipend to keep you connected and balanced

20 days of vacation time

Compensation at Cresta

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to recruiting@cresta.ai

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