Regional Marketing Content Manager - LATAM
Datadog is seeking a Regional Marketing Content Manager, LATAM to accelerate our brand presence and business growth in the LATAM countries, such as Brazil, Mexico, Chile, Colombia, Argentina, and others.
This role goes beyond translation — you will lead the development, adaptation, and execution of content strategies that bring Datadog’s global messages to life for local audiences while creating original, LATAM-specific content that resonates with customers.
Working closely with global and regional teams, you will ensure a consistent brand experience across product messaging, campaigns, events, and digital channels, helping deliver Datadog’s value to the LATAM markets in a clear and compelling way.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
What You’ll Do:
Develop and execute content strategies tailored to LATAM markets including campaigns, ABM programs, product launches, customer stories, events, and PR initiatives
Create and adapt localized storytelling and messaging based on global marketing assets
Manage high-quality content creation in collaboration with global teams and external partners (translation vendors, writers, creative agencies, etc.)
Manage content publishing across multiple channels — website, social media, blogs, email, and event materials
Provide market insights and feedback to global teams to inform global marketing strategies and initiatives
Ensure brand consistency across tone, voice, and messaging in all LATAM marketing assets
Oversee localization projects including planning, timelines, quality, and cost management
Measure and optimize content performance, including lead generation, engagement, and ROI
Who You Are:
Native-level fluency in Portuguese and professional fluency in English and Spanish.
Keen interest in and practical experience using AI-powered content creation tools (such as generative AI platforms for writing, editing, ideation, or multimedia content), with the ability to apply these tools to improve quality, efficiency, and creativity in role-relevant work.
5+ years of hands-on experience in marketing or content development, preferably in the B2B, IT, or SaaS industry
Proven experience adapting global marketing messages for LATAM markets
Experience planning and executing digital marketing campaigns across web, blog, social media, and email
Deep understanding of the LATAM markets, technology landscape, and customer behavior
Nice to Have:
Experience or understanding of translation and localization processes
Skills in content creation, including copywriting, editing, or conducting interviews
Knowledge or experience with ABM (Account-Based Marketing) or digital marketing
Experience in product marketing within the SaaS or cloud industry
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.
Benefits & Growth:
Generous and competitive benefits package
New hire stock equity (RSUs) and employee stock purchase plan
Continuous career development and pathing opportunities
Employee-focused best in class onboarding
Internal mentor and cross-departmental buddy program
Friendly and inclusive workplace culture
Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
#LI-Hybrid