Product Manager - Retail Growth & Engagement

About us:

Luno is the crypto investment app you can rely on, enabling you to buy, store and explore crypto securely. We're committed to putting the power of cryptocurrency in everyone's hands sensibly and responsibly. Since 2013, we've helped millions of people around the world invest safely in crypto. We do this by cutting through the hype and supporting customers at every step of the way. All products and cryptocurrencies on our platform must first meet stringent legal, risk and technical security standards.Transparency is key for us. Luno stores all crypto on a 1:1 basis and we have rigorous processes in place so you can be confident your investment is secure. We're available in more than 40 countries around the world and we work closely with respective regulators in all of these markets to be fully compliant, as we believe this is the best way to help everyone, everywhere, invest safely.

About the team:

You'll join Pod Captivate, the team that owns how retail customers discover, browse and engage with everything Luno offers; the parts of the app that help them find new opportunities, understand what to do next, and come back to do more of it. Beyond the core browsing and navigation experience, the pod also owns key products including Staking, Stablecoin Earn, Bundles and Prediction Markets. The pod has recently reshaped how customers navigate and discover products in the app, with further engagement-focused improvements already in motion. You'll report to the Group Product Manager for Retail Investing & Growth and work with dedicated engineering, delivery and UX/information-architecture partners.

The role in a nutshell:

You will own the experience that turns a single-asset, single-product customer into a multi-asset, multi-product one. You will own the browsing, discovery and engagement layer that decides whether someone who opens the app once ever comes back to do more. Product depth and breadth are the two clearest levers we have on lifetime customer value. Your job is to pull both, deliberately, for new and existing retail customers, everywhere Luno operates.

Your mission will be:

Own the core measures of how deeply customers engage with Luno: how many products and assets they hold, how often they come back and transact, how much revenue they generate, and how much of their portfolio is actively earning rewards through products like Staking and Stable Earn.

Lead the core surfaces where customers manage and grow their wealth; landing screens, crypto and stocks tabs, portfolio and tooling, wallets, Bundles and Prediction Markets through their next phase of redesign and rollout.

Turn casual visitors into regular, transacting customers: most people who open the app in a given month don't buy or sell anything; find where that drop-off happens in their journey, and close it, asset by asset and product by product.

Run experiments as your default way of validating change: own hypothesis, design and read-out with the data team, and know when to call a result early

Partner with Marketing and CRM on lifecycle engagement, so the moments after a customer's first transaction do as much work as the moments before it

Build the next iteration of engagement mechanics; staking and earn gamification, subscriber actions, incentive and referral programmes and make the case for what's worth resourcing next

A little about you:

You have 3+ years of experience as a Product Manager, with real ownership of a growth, engagement, retention or lifecycle metric for a consumer app, not just feature delivery

You think in North Stars and levers: you can explain how a change you shipped moved a number, and why that number mattered

You are rigorous with data: you can find where a customer journey leaks, size the opportunity, and prioritise against it with the data and growth teams

You've run experimentation as a discipline - hypothesis, design, statistical significance, read-out - not as a one-off A/B test

You work confidently across a broad cross-functional group: marketing, data, engineering, and UX/information architecture, and know how to sequence a roadmap when they all want something first

You can hold a position with judgement under uncertainty - what to launch as an experiment, what to defer, what to protect - and communicate that clearly to your pod and stakeholders

Experience in fintech, crypto or another regulated consumer app is a plus, not a requirement

You use AI as part of how you work, in discovery, analysis, writing and prototyping, and you can show where it's changed your output, not just your tooling

Life at Luno:

Remote but reachable work policy gives you the freedom to choose between working from home or the office.

Plus the option to buy and sell up to 5 days leave

Improve body and mind, with excellent private medical insurance

Access to Learnably and our additional learning platforms for your personal and professional development

6 months primary caregiver leave

Paw-ternity leave for your furry friend

Annual Inspiration Day, in addition to your annual leave which increases based on your length of service!

A collaborative, friendly work community, with regular social events and virtual cooking, dancing, drawing and house planting classes hosted by our Lunauts

Free lunch and snacks

0 fees up to a certain amount with Luno from the day you start.*

*Offer only available on Luno Instant Buy, not Luno Exchange

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.