Principal Product Designer
Principal Product Designer
About the role
At HubSpot, we’re building the next generation of AI-powered tools to help businesses grow better.
We’re hiring a Principal Product Designer to lead design for our end-to-end prospecting experience. This role will connect outbound prospecting, inbound AI qualification, and marketing-driven demand into a cohesive system across marketing, sales, and service products. While you’ll report into the Sales Hub team, you’ll partner deeply with multiple hub teams to build a cohesive experience. Once you solve this problem space, you'll proactively identify where you should focus your energy next.
This is a highly strategic, high-impact role. You’ll work across teams, influence product direction, and help define how modern prospecting should work in an AI-first world.
Why this role matters
Prospecting is evolving quickly. Businesses are moving from manual workflows to intelligent, AI-driven systems that help them find, engage, and convert customers more effectively.
Today, these experiences are often fragmented. Tomorrow, they’ll be connected, adaptive, and far more powerful.
You’ll help define that future at HubSpot.
What you’ll do
Design systems, not just screens
Bring clarity to complex, multi-product workflows across HubSpot’s sales, service and marketing tools with future experiences spanning our full product suite
Connect agentic outbound prospecting, inbound AI lead qualification, and demand generation into a unified experience
Simplify complexity while preserving the nuance of the underlying systems
Shape product direction
Define and communicate a clear, forward-looking vision for prospecting at HubSpot
Partner with product, engineering, and design leadership to align on direction
Challenge assumptions and introduce new ways of thinking about how go-to-market teams work
Lead through influence
Work across multiple teams and disciplines to drive alignment
Partner with and guide a group of senior designers
Build shared understanding across teams with different goals and priorities
Design for AI-powered experiences
Explore and define interaction patterns for agent-based workflows
Bring a point of view on how AI changes user behavior and expectations
Help shape how work flows between tools, agents, and systems of record
Design within real-world constraints
Credit usage and cost predictability
Data accuracy and availability
Privacy and legal considerations
Customer expectations for automation and control
What we’re looking for
Strong systems thinking
Experience designing across multiple products or complex workflows
Ability to connect fragmented experiences into a cohesive whole
Background working on large, established products with meaningful surface area
Experience working across platforms or ecosystems
We're NOT looking for someone with specific experience designing prospecting tools - bring your expertise, we'll teach you about ours.
Interaction design expertise
Skilled at turning complex systems into intuitive, usable experiences
Thoughtful about different user roles (e.g., admins vs. end users) and their needs
Clear communicator and storyteller
Able to articulate ideas and influence direction across teams
Comfortable presenting to senior stakeholders at the VP+ level
Brings a strong point of view and can align others around it
Cross-functional leadership
Experience working across teams and navigating ambiguity
Ability to build alignment and drive progress without direct authority
Thoughtful about AI
Interest in and perspective on designing AI-powered or agent-based experiences
Comfortable working in an evolving space where patterns are still emerging
What you don’t need
Deep domain expertise in sales, marketing, or CRM
A specialization in visual design beyond leveraging existing systems
The team
You’ll report to the Sr. Director of Product Design for Sales Hub and work closely with senior and staff-level designers across teams. You’ll partner with product and engineering leaders across multiple hubs and play a key role in shaping how these teams work together.
Career ladder for Design
Product Designer → Senior Product Designer 1 and 2 → Staff Product Designer → Principal Product Designer
We typically see Principal Designers come to us with 12+ years of experience, but we know each Designer has a different career journey, and if you feel you meet the requirements, we’d love to look at your portfolio.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$269,360—$384,800 USD