Podcast Media Manager
About the role
As a Podcast Media Manager at Anthropic, you will own how Claude shows up in podcasts, one of our most important channels for reaching professionals and knowledge workers. This is not a traditional media buying role. We're looking for someone to build a refreshed, proactive podcast strategy: securing the right shows before they're obvious, going beyond standard ad reads, and creating unique partnerships that fully integrate our product into shows in ways no other brand is doing.
In this role, you'll own our podcast program end to end, from annual strategy and show selection through network buys, scripts, pacing, and reporting across 100+ shows. You'll sit on the influencer marketing team and partner closely with growth marketing on performance goals and in-house campaigns, brand marketing on major campaign flights, enterprise marketing on B2B buys and scripts, creative and copy teams on reads and refreshes, comms teams on messaging and media buying teams/agencies on execution.
Key responsibilities
Own podcast strategy for Anthropic, setting where we show up instead of reacting to inbound pitches
Lead podcast strategy flights for major campaigns end to end, from planning through reporting
Manage network buys across major audio publishers including Spotify, Amazon, NYT, and others
Develop year-long buys with top shows and media outlets, identifying and pitching partners before they come to us
Build partnership packages that go beyond ad reads to include bonus episodes, video, live events, and social
Partner with creative and copy teams as their main point of contact on podcast work, establishing a repeatable process for scripts and copy points
Manage voice-actor reads and QA spots before they air
Develop a refresh cadence for reads so messaging stays current across 100+ shows, tailored to each show's audience
Manage agency relationships, pushing partners to deliver the best rates, placements, and ideas
Track pacing across buys and shift budget as performance data comes in
Present results and learnings back to the team on a regular basis
Partner with growth, brand, and enterprise marketing to align podcast plans with performance goals, campaign flights, and B2B objectives
Minimum qualifications
Have deep experience in podcast media buying at a tech or consumer company with a substantial podcast budget
Have managed podcast programs in-house directly, not only through an agency
Have run both agency partnerships and in-house podcast programs, and know how to get the best work out of each
Are skilled at managing and pushing media agencies to secure strong rates, placements, and ideas
Can spot up-and-coming shows before they're obvious and back your picks with a clear rationale
Bring creative ideas that go beyond the standard ad read, from bonus episodes to live events to product integrations
Are comfortable owning the details of execution, including scripts, QA, pacing, and reporting, alongside long-range strategy
Work well across many partner teams and can build repeatable processes that scale
Enjoy shaping a program from the ground up rather than maintaining an existing playbook
Are excited about Anthropic's mission to develop AI that is safe and beneficial
Preferred qualifications
Experience negotiating year-long or multi-format partnerships with top shows or networks
A background in copywriting or close collaboration with creative teams on host-read scripts
Familiarity with B2B audiences and enterprise-focused podcast buys
Experience with podcast measurement, attribution, and incrementality testing
Relationships with major audio publishers, networks, and independent hosts
Experience extending podcast partnerships into video, social, or live formats
Familiarity with AI products or the broader developer and knowledge worker audience
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$200,000—$255,000 USD