Partner Marketing Lead, Cloud
About the role
As a Partner Marketing Manager at Anthropic, you will play a pivotal role in building and scaling our partner marketing initiatives with our cloud partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Claude through our cloud partners. In this role, you will shape joint value propositions, lead co-marketing campaigns and launch moments with our cloud partners, and build scalable programs that put Claude in front of enterprise customers. You'll be a key connector between Anthropic's partner organization and our marketing teams, ensuring seamless execution of high-impact programs that accelerate pipeline and revenue growth.
This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and programs. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Anthropic and our partners.
Key responsibilities
Design and execute comprehensive go-to-market programs for one of our major cloud partners, focusing on enterprise customer acquisition
Develop joint marketing campaigns targeting C-suite and senior decision-makers at enterprise organizations, creating compelling narratives around AI transformation and business value
Build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Claude
Lead end-to-end campaign execution, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
Establish and manage joint business planning processes with a major cloud partner, including quarterly planning, campaign calendars, and success metrics
Collaborate with partner sales teams to identify priority accounts and develop account-based marketing strategies that leverage partner relationships
Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
Represent Anthropic at partner events, executive briefings, and industry conferences as needed
Build scalable processes and playbooks that can be replicated across the partner ecosystem as we grow
Minimum qualifications
Have deep expertise building and executing partner marketing programs with hyperscaler partners
Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives
Are skilled at developing compelling joint value propositions that articulate clear business outcomes for enterprise customers
Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations
Excel at building trusted relationships with partner marketing and sales teams, establishing yourself as a strategic advisor
Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality
Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations
Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success
Care about the societal impacts of AI and are excited about enabling enterprises to adopt AI responsibly
Preferred qualifications
Experience in the AI/ML industry or working with AI-powered products
Background in B2B SaaS partner marketing, particularly in developer tools, data platforms, or enterprise software
Experience with marketplace programs (AWS Marketplace, GCP Marketplace, Azure Marketplace)
Proven track record launching and scaling new partner programs from the ground up
Experience marketing to technical audiences as well as business decision-makers
Understanding of enterprise AI use cases across different industries and functions
Experience with marketing automation platforms, CRM systems, and partner relationship management tools
Track record of success in high-growth startup environments
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or Seattle at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation. If based in Seattle, this role will require traveling to the San Francisco office once a month. Additionally, this role will also require travel up to 20% of the time for partner meetings and partner events.
Deadline to apply: None. Applications will be reviewed on a rolling basis
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$255,000—$320,000 USD